Spanish LaLiga football club Valencia has agreed a three-season partnership with Sailun through which the Chinese tyre manufacturer will take branding rights on the team’s shirt sleeves.
Sailun has signed on as a global partner and official tyre partner of Valencia from 2019-20 to 2021-22.
Along with presence on the sleeve of Valencia’s first team and reserve team shirts, Sailun’s brand will feature on the club’s training kit and on the front of its youth team’s shirts.
Valencia president Anil Murthy said: “Sailun Tyre is a very young company, founded in 2002, but has grown rapidly and today is present in 150 countries. Like Valencia CF, Sailun Tyre has a global ambition.
“Valencia CF will help promote the brand’s expansion across Europe. In the last two years we have strengthened our ambitions as a club, we are playing in the (Uefa) Champions League again and everyone is going to see Valencia CF in Europe.”