LaLiga
Getafe inks new sleeve partnership with Reale Seguros
LaLiga club Getafe has signed a new sleeve partnership with Spanish insurance brand Reale Seguros.
Under the deal, Reale Seguros will have branding on Getafe’s left sleeve until June 2021.
Puma takes over from Nike as LaLiga match ball supplier
German sports brand Puma has signed as the Official Match Ball Supplier of Spain’s LaLiga.
LaLiga extends title partnership with Santander
Spain’s LaLiga has extended its title sponsorship with Spanish bank Santander.
Under the new deal, Santander will continue to title sponsor the league until the end of the 2020-21 season.
Atlético Madrid targets fan experience with Telefónica extension
Spanish telco Telefónica has stepped up its association with Atlético de Madrid by agreeing a four-season extension to its partnership with the LaLiga football club.
Valencia signs new tech partnership with LG Electronics
LaLiga club Valencia has signed an Official Supplier agreement with LG Electronics Spain – the latest of three new deals signed by the club in its centennial season.
Uber sponsors Valencia after city launch
Spanish LaLiga club Valencia has signed up urban transport app Uber as its Official Sponsor of mobility and innovation
NIBank signs regional deal with Atlético Madrid
Latin-American bank North International Bank has signed a four-year regional sponsorship with LaLiga club Atlético Madrid.
Valencia signs with low-cost fight partner Vueling
LaLiga club Valencia has signed a new partnership with Spanish low-cost airline Vueling
Barça keeps talking to hit €25m per year Naming Rights target
Spanish club FC Barcelona is unlikely to budge from its €25m-per-year ($28.4
Zotapay processes Alavés partnership
Spanish LaLiga football club Deportivo Alavés has agreed a new partnership with online payment platform Zotapay.
Santander gets another year to review LaLiga options
Santander’s one-season title sponsorship extension with LaLiga for 2019-20 was priced at the same rate as the original deal, SportBusiness Sponsorship has learned.
Sevilla partners with currency platform EverFX
LaLiga club Sevilla has signed a new shorts patch partnership with Cypriot currency trading platform EverFX
Tecnocasa extends Getafe shirt sponsorship
Spanish LaLiga football club Getafe has agreed a one-season extension to its partnership with main sponsor, real estate and financial services group Tecnocasa
Barcelona weighs up Grifols offer for Camp Nou naming rights
Barcelona is seriously assessing a proposal from the Grifols family behind the pharmaceuticals company of the same name that would see them acquire the naming rights to the LaLiga football club’s Camp N…
Santander to title sponsor top Spanish football leagues for another season
Spanish bank Santander will continue to title sponsor the top two football leagues in Spanish football in 2019-20, according to the Palco23 website
IMG wins LaLiga business, CSM announces MLB deal
LaLiga, Spain’s top-flight football league, has appointed the IMG agency as its exclusive commercial agency for global sponsorship agreements.
Scalpers extends fashion partnership with Sevilla
Spanish LaLiga club Sevilla has extended its partnership with fashion brand Scalpers until the end of the 2020-21 season.
The Official Formalwear partnership began in 2014-2015
Private equity firm wants Camp Nou naming rights
A new brand has emerged as favourite to acquire the naming rights to Barcelona’s Camp Nou stadium redevelopment.