LaLiga
Riyadh Air starts low on rights fee escalator for Atlético shirt deal
Riyadh Air has put Atlético de Madrid at the centre of its efforts to build a global brand ahead of its maiden commercial flight in 2025.
WhaleFin ‘expected to exit’ Atlético Madrid shirt sponsorship
Cryptocurrency platform WhaleFin could terminate its main sponsorship deal with Atlético Madrid at the end of this season given the impact of the sector’s crisis on the brand’s finances.
Girona secures expanded deal with Parlem Telecom
LaLiga club Girona has extended its sponsorship agreement with Parlem Telecom
LaLiga secures title sponsorship uplift in long-term EA Sports deal
EA Sports FC will be the title sponsor of LaLiga competitions from the start of the 2023-24 season in a lucrative agreement unveiled today (Tuesday)
The Future Needs New Idols – Audi & Real Madrid
In January 2021, Audi leveraged its partnership with Real Madrid CF to bring to life its new ‘Future Is An Attitude’ global brand platform to the next generation and promote its new e-Tron Sportback to forward-looking young adults via a digital-first, video-led campaign called ‘The Future Needs New Idols’ which aimed to inspire change, encourage youngsters to be themselves and strive for a better future.
Loyalty FC – Valvoline & Sevilla FC
Running from December 2020 to May 2021, Sevilla FC sleeve sponsor Valvoline activated its partnership during the pandemic through a bespoke digital football content platform launched through a six-part, player-fronted ‘Loyalty FC’ video series which aimed to highlight brand/club synergies and drive home value-based messages.
ThisIsGrandeza – adidas & Real Madrid
At the start of June 2021 adidas and Real Madrid rolled out a multi-stage unity campaign to celebrate the spirit of Madrid and promote the team’s 2021/22 season home, away and third kits.
LaLiga agrees licensing deal in China for products aimed at youth
Chinese company Global Dynamic Media (GDM) has secured a five-year deal for licensing rights to produce LaLiga-themed products
The Big Picture – Rakuten & Barcelona
With the 2020-21 La Liga season was played behind closed doors, Barcelona shirt sponsor Rakuten engaged fans by asking them to submit images to a photomosaic displayed at the entrance of the Camp Nou.
#GoForItChallenge – OPPO & FC Barcelona
During the 2020-21 season, Chinese smartphone brand Oppo borrowed a TikTok trend to digitally engage with Barcelona fans amid the pandemic.
Investindustrial ‘makes €200m offer’ for Barça Corporate stake
European investment group Investindustrial has made a €200m ($239.7
Atlético Madrid adds another year to Ria Money Transfer contract
Spanish football club Atlético Madrid has renewed its sponsorship contract with Ria Money Transfer.
Beko extends Barcelona training partner deal by one year, opts out of sleeve renewal
Spanish LaLiga club Barcelona has extended its training partner deal with Turkish white goods brand Beko for the 2021-22 season
A, O & B – Wiko & SD Eibar
In Q1 2016, smartphone brand Wiko supported SD Eibar in a community health campaign that saw the letters corresponding to the main blood types removed from the players’ shirts.
Asian operator switches brands at Betis, as Spanish clubs strike short-term deals
The operator behind the Asian betting sponsorship of Spanish LaLiga club Real Betis has switched the focus of the agreement from the RB88 betting brand to its flagship JBO brand
Real Madrid signs Fonbet as regional betting sponsor
Spanish football club Real Madrid has signed up sports gambling platform Fonbet as a regional sponsor
Ningún Hogar Sin Alimentos/No Home Without Food – CaixaBank & LaLiga clubs
In April 2020, eleven Spanish football clubs joined sponsor CaixaBank’s cause campaign, supporting food banks to meet the rising need during the Covid-19 lockdown crisis.
Our Colours, Our Skin – Joma & Villarreal CF
Villarreal CF and technical partner Joma’s July 2020 triple kit launch campaign leveraged lockdown social media creative trends and focused on digital assets to drive online sales.