At the start of June 2021 adidas and Real Madrid rolled out a multi-stage unity campaign to celebrate the spirit of Madrid and promote the team’s 2021/22 season home, away and third kits.
Chinese company Global Dynamic Media (GDM) has secured a five-year deal for licensing rights to produce LaLiga-themed products
With the 2020-21 La Liga season was played behind closed doors, Barcelona shirt sponsor Rakuten engaged fans by asking them to submit images to a photomosaic displayed at the entrance of the Camp Nou.
During the 2020-21 season, Chinese smartphone brand Oppo borrowed a TikTok trend to digitally engage with Barcelona fans amid the pandemic.
European investment group Investindustrial has made a €200m ($239.7
Spanish football club Atlético Madrid has renewed its sponsorship contract with Ria Money Transfer.
Spanish LaLiga club Barcelona has extended its training partner deal with Turkish white goods brand Beko for the 2021-22 season
In Q1 2016, smartphone brand Wiko supported SD Eibar in a community health campaign that saw the letters corresponding to the main blood types removed from the players’ shirts.
The operator behind the Asian betting sponsorship of Spanish LaLiga club Real Betis has switched the focus of the agreement from the RB88 betting brand to its flagship JBO brand
Spanish football club Real Madrid has signed up sports gambling platform Fonbet as a regional sponsor
In April 2020, eleven Spanish football clubs joined sponsor CaixaBank’s cause campaign, supporting food banks to meet the rising need during the Covid-19 lockdown crisis.
Villarreal CF and technical partner Joma’s July 2020 triple kit launch campaign leveraged lockdown social media creative trends and focused on digital assets to drive online sales.
Second-tier Spanish Segunda División side RCD Espanyol has signed a renewal with automotive manufacturer Skoda.
Spanish LaLiga's Valencia CF has signed up pizza chain Papa John's as a sponsor. The deal will begin immediately and run until the end of the 2020-21 season
Spanish football club RCD Espanyol, which plays in the second tier, has signed up Asian gambling operator KTO as a regional sponsor
Uber leveraged its partnerships with the two Seville football clubs with a digital video-led campaign that promoted respect in the rivalry around the April 2019 derby.
New Balance and Athletic Bilbao sought to drive pre-orders of the 2020-21 home kit with a campaign solidifying the connection between the team, the kit and the fans.