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Joma takes over from Puma at SD Eibar

Spanish sportswear brand Joma has signed a new kit deal with LaLiga club SD Eibar.

The deal will see Joma take over from German brand Puma from next season.

As reported by Spanish news site Palco23, Puma’s deal with Eibar was worth more than €600,000 ($677,000)  per season.

Puma is understood to have paid €200,000 per season for the deal, plus kit provision to the value of €400,000 per season.

Eibar entered the two-year deal with Puma at the beginning of the 2017-18 season. The contract included an extension option, but Puma chose not to renew.

Next season, Joma will be the technical sponsor of three other clubs in addition to Eibar, namely Getafe, Leganés and Villarreal.

At Eibar, Joma will also be the first technical sponsor to move into the official club shop at the renovated Ipurua Municipal Stadium.

Puma’s departure from Eibar comes at a time of increased investment for the brand in other areas of LaLiga.

From next season, Puma will supply the official match ball to LaLiga, and will take over from adidas as kit supplier at Valencia and from Umbro at Girona.

The Girona deal is part of a global agreement with owners City Football Group to sponsor all clubs within the portfolio.

As reported by SportBusiness Sponsorship in Feburary, Puma will also sponsor Manchester City, Melbourne City, Club Atlético Torque and City Football Group’s new Chinese acquisition, Sichuan Jiuniu.

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