US sportswear giant Nike has signed a four-year technical sponsor agreement with newly-promoted LaLiga club Granada.
Nike has taken over the kit deal from Italian brand Erreá, which had signed a three-season deal with Granada in June last year, from 2018-19 to 2020- 21.
Despite outfitting the team in its promotion season, the club was reportedly not satisfied with Erreá’s handling of the partnership, and exercised a one-year break clause at no cost to the club.
Recent discussions with sports brands included talks with Denmark-based Hummel – kit supplier to the other recently-promoted second division club Osasuna – and Nike.
Nike now sponsors seven clubs in the two top divisions of Spanish football: Barcelona, Atletico de Madrid, Sevilla and Granada in LaLiga Santander, and Málaga CF, Real Sporting and UD Almería in LaLiga 1|2|3.
Granada’s return to the top-flight is likely to increase commercial revenue more than threefold next season.
Commercial revenue fell from €9.9m ($11.1m) in 2016-17 to just €2.3m in 2017-18, the club’s first season after relegation.
The team played without a front-of-shirt partner last season and has yet to make a main shirt deal for this coming season.