Bwin to sign new front-of-shirt deal with Valencia – report

Austrian online sportsbook and casino brand Bwin is closing in on a new front-of-shirt deal with LaLiga club Valencia, according to reports.

Yesterday, Spanish radio show La Garda – of Radio Sport Valencia – said it understands the front-of-shirt deal is now “practically” closed.

It said the deal will run for three seasons, and that Bwin will pay a higher fee than Valencia’s former front-of-shirt partner, US smartphone brand BLU.

Blu is believed to have been paying about €3m ($5.6m) per season as Valencia’s front-of-shirt partner. The deal ran for three seasons, from 2016-17 to 2018-19.

Sources also told La Garda that two other brands were “very interested” in Valencia’s front-of-shirt asset.

One is believed to be Spanish cosmetics brand and current shirt sleeve partner Sesderma, which is headquartered in Valencia.

In other LaLiga sponsorship news, unconfirmed reports have indicated that Sevilla has signed a €5m front-of-shirt deal – the biggest in club history – with an unnamed gaming company.

The brand is still unknown, but a report from local paper Diario de Sevilla claims the deal will run for two years, with the option of a further one-year extension.