BARCELONA, SPAIN - APRIL 27: The FC Barcelona players pose with the La Liga trophy following their victory in the La Liga match between FC Barcelona and Levante UD at Camp Nou on April 27, 2019 in Barcelona, Spain. (Photo by David Ramos/Getty Images)
The Sony PlayStation gaming console brand has a limited sponsorship budget in Europe because of its Uefa Champions League commitment, but is open to additional regional or national sponsorship deals – even outside of its core areas of football and motorsports.
Newly-promoted German Bundesliga football club SC Paderborn has extended its partnership with sportswear manufacturer Sport-Saller.
The new five-season deal will run until the end of the 2024-25 season