LaLiga
Cupra takes over from Audi as Barça’s global car partner
LaLiga club Barcelona and Seat-owned sports car brand Cupra have signed a global partner deal for the next five seasons.
Cupra replaces long-term car partner Audi in the car category
LaLiga signs first sponsor in crypto and blockchain sector
Spain’s LaLiga has unveiled GCOX, the global cryptocurrency exchange, as its first sponsor in the cryptocurrency and blockchain sector.
Real Betis lands easyMarkets as new main sponsor
Spanish LaLiga football club Real Betis has agreed a three-season deal making online trading company easyMarkets its new main sponsor
Sportradar brokers Spanish football shirt sponsorships for betting duo
Sportradar, the sports data and digital content company, has brokered two shirt sponsorship agreements between betting companies and Spanish football clubs as it continues to develop its sponsorship sales…
Espanyol follows Southampton, signs shirt deal with LD Sports – report
LaLiga club Espanyol has reportedly signed a new front-of-shirt deal with LD Sports – the mysterious, newly-launched Chinese content platform and shirt sponsor of Premier League club Southampton.
Libertex adds Getafe to LaLiga kit portfolio
Cyprus-based forex trading platform Libertex has followed its back-of-shirt deal with Valencia with a similar, kit branding deal with Getafe
1XBet suspended in UK following Sunday Times investigation
Russian gambling brand 1XBet has had its UK site suspended after a Sunday Times investigation exposed the brand for taking bets on children's sport
Valencia unveils back-of-shirt deal with Libertex
LaLiga club Valencia has signed a new back-of-shirt deal with Cyprus-based forex trading platform Libertex
Espanyol, Wu Lei to endorse translation platform iFlytek
Spanish club Espanyol has signed a new partnership with Chinese voice technology and AI translation platform iFlytek
Barcelona inks fan XP, live show partnership with Sony Music
Barcelona has signed a new fan experience partnership with US record label and entertainment group Sony Music
Real Sociedad scores major naming rights deal with Reale Seguros
LaLiga club Real Sociedad has signed a major naming rights deal with Italian insurance brand Reale Seguros
LaLiga content to be shown on trains through Renfe partnership
LaLiga, the organising body of the top two divisions of Spanish club football, has agreed a new partnership with state-owned railway company Renfe which will result in coverage of top-tier LaLiga matches,…
LaLiga 1|2|3 rebrands as LaLiga SmartBank
Spain’s LaLiga and title sponsor Santander have announced new plans to rebrand the country's second division.
Barcelona signs Veri deal
Spanish LaLiga football club Barcelona has agreed a new partnership with mineral water brand Veri.
The contract becomes active on July 1 and covers the three seasons spanning 2019-20 to 2021-22
Camp Nou name must be included in naming rights sale – Barcelona
LaLiga club Barcelona has hinted that it will not sell the complete title rights to its revamped Camp Nou stadium, but will aims to sell sponsor rights alongside the Camp Nou name
Naming rights sale off table for revamped Bernabéu – Hopkinson
Real Madrid’s head of global partnerships has said he believes the club’s revamped Santiago Bernabéu stadium "would not benefit from a corporate name".
LaLiga signs China regional deal with Iberia
Spanish national carrier Iberia has signed a new regional partnership with Spain’s LaLiga.
Under the deal, Iberia will become an Official Partner of LaLiga in China during the 2019-20 season.
Kick Soccer Coin signs CD Leganés shirt sleeve deal
LaLiga football club CD Leganés has signed a one-season shirt sleeve deal with cryptocurrency token Kick Soccer Coin (KSOC).