Formula One
F1 grows tech sector coverage with Cyber Security 1 AB deal
Formula One has struck a “cash, consultancy and supply” deal with Cyber Security 1 AB to protect the motorsports series from potential cyber threats.
Liberty Media taking stock on F1, but not selling up – source
Formula One owners Liberty Media have valued the property to gauge the progress of its investment, but not for sale purposes, an industry source has told SportBusiness Sponsorship
McLaren signs latest new drinks sponsor
Formula One motor racing team McLaren has signed its second new sponsor in the space of a week after agreeing a multi-year deal with drinks brand Huski Chocolate
Red Bull Racing enters new F1 territory with cryptocurrency partner
Red Bull Racing has claimed a first through a new multi-year partnership with global cryptocurrency FuturoCoin
Philip Morris makes branding comeback with Scuderia Ferrari Mission Winnow
Tobacco giant Philip Morris International is paying $180m (€158m) per season to sponsor the Scuderia Ferrari Formula One team, according to sources close to the deal.
EXCLUSIVE: SportPesa deal done as Racing Point switches to pink and blue
Kenyan bookmaker SportPesa has signed a major two-year sponsorship deal with Formula One team Racing Point, at an annual fee of “under $15m”, SportBusiness Sponsorship can confirm.
SportPesa closes in on $18m Racing Point naming rights deal – report
Kenyan online bookmaker SportPesa is close to signing an $18m (€16m) naming rights deal with Formula One team Racing Point, according to a report from motorsports news site RaceFans.net.
On the right track? Formula One in 2018 and 2019
Scott Branch, CSM’s head of marketing communications, Motorsport, reviews the 2018 Formula One season and highlights what we can expect in 2019
Toro Rosso hires Randstad
Human resources services company Randstad has agreed a multi-year partnership with Formula One motor-racing team Toro Rosso
Pirelli sees off Hankook bid to renew with Formula One
SportBusiness Sponsorship understands there was a small increase in the value of Pirelli’s renewed deal as Formula One’s sole tyre supplier, signed last month.
Red Bull Racing renews Tag Heuer deal
Swiss watch manufacturer Tag Heuer has extended its sponsorship deal with Formula One motor-racing team Red Bull Racing
PKN ORLEN follows Kubica to Williams Formula One
The Williams Formula One racing team has signed a new partnership agreement with Poland-based oil refiner and petrol retailer PKN ORLEN
McLaren partners up with OnePlus
Formula One motor-racing team McLaren has today (Tuesday) announced a new partnership with Chinese smartphone manufacturer OnePlus
Pirelli renews Formula One supplier deal to 2023
Italian tyre brand Pirelli has renewed as the sole Global Tyre Partner of the Formula One World Championship
PKN Orlen joins Kubica at Williams
Polish petrochemicals company PKN Orlen has announced its intention to back Robert Kubica’s return to motorsport’s elite after agreeing a partnership with Formula One motor-racing team Williams.
Rolex extends backing of Australian Grand Prix
Swiss watchmaker Rolex has renewed its title sponsorship of the Australian leg of the Formula One motor-racing series
Champagne Carbon keeps pouring at Formula One
Formula One has extended its podium sponsorship with Champagne Carbon, one of the world’s most expensive champagnes.
Rich Energy clinches Title Sponsor deal with Haas F1 Team
British energy drink brand Rich Energy has inked a new multi-year deal as Title Sponsor of the Haas Formula One Team