Human resources services company Randstad has agreed a multi-year partnership with Formula One motor-racing team Toro Rosso.
The Italian division of the Dutch-headquartered firm will seek to promote its ‘Human Forward’ initiative through the deal, which commences with the 2019 F1 season.
As Toro Rosso’s Official HR Partner, with a focus on human development, the Randstad logo will appear on the drivers’ race suits and pit crew helmets.
Otello Valenti, Scuderia Toro Rosso’s HR director, said: “Scuderia Toro Rosso has a recognised and acknowledged expertise in selecting, training and developing talents in Formula One and the partnership with Randstad represents a strategic cooperation for our team.
“Creating the right mix of talented young people and technical experts is in itself a major project. We work in a fast-moving environment where time is the most critical variable and our HR department has to be quick and innovative to attract, grow and give wings to our people to meet our ever expanding needs.
“I believe that Randstad’s contribution in this field will be of great benefit to our company, which will be reflected in the continuous improvement of our team processes at the factory as well as at the racetrack.”