HomeNewsNewsMotorsportAustralia

Rolex extends backing of Australian Grand Prix

Swiss watchmaker Rolex has renewed its title sponsorship of the Australian leg of the Formula One motor-racing series.

The new deal covers the 2019 Australian Grand Prix, which is scheduled for March 14-17 and will serve as F1’s season opener.

Next year will mark Rolex’s seventh consecutive season as title sponsor of the Australian Grand Prix.

This year’s Australian Grand Prix was won by Ferrari’s Sebastian Vettel.

Most recent

1XBet spent big to oust BetVictor as Liverpool's exclusive betting partner, and MG Motor upgraded its China deal to global

When the IMG agency was acquired by WME and Silver Lake Partners in 2014, some industry experts thought its marketing services arm, IMG Consulting, would be sold off under new management

Several Premier League clubs have seen uplifts of 40 per cent or more in the value of their front-of-shirt rights going into the 2019-20 season, SportBusiness Sponsorship has learned.

Tyre company Continental opted to upgrade to a premium stage finish sponsorship package at this year’s Tour de France