HomeNewsAnalysisCyber SecurityMotorsportGlobal

F1 grows tech sector coverage with Cyber Security 1 AB deal

Formula One has struck a “cash, consultancy and supply” deal with Cyber Security 1 AB to protect the motorsports series from potential cyber threats.

Speaking exclusively with SportBusiness Sponsorship this morning, Murray Barnett, head of global sponsorship & commercial partnerships at F1, said that the five-year Official Supplier deal includes rights to use F1 marks and to talk about the partnership on a global basis.

“Cyber security is something that’s increasingly important to us as an organisation,” said Barnett, “so we needed to work with market leaders in that space, both from a needs perspective but also to use their advice and support to work out our cyber security strategy going forward.”

Barnett said that technology sector is one where the organisation is looking to expand on its current roster of deals.

Amazon Web Services is a regional partner in the cloud computing category, but Barnett said there could eventually be as many as six technology-based partners, with categories such as Official Data Partner and Official Software Partner up for grabs.

Read this: Pirelli sees off Hankook bid to renew with Formula One

Most recent

Wolverhampton Wanderers has secured a significant increase in the value of its front-of-shirt rights, after striking a new deal with Asian-facing gambling platform ManBetX.

PepsiCo-owned sports drink brand Gatorade will pay a fee in the low hundred thousands of euros to sponsor LaLiga in four Central American countries, according to industry sources

Brazil’s club football sponsorship market is in freefall following the loss of state-owned bank Caixa Econômica Federal – the biggest spender of the last decade.

Alibaba chief executive Jack Ma and Uefa president Aleksander Čeferin were the main movers behind the eight-year deal between Uefa and electronic payments brand Alipay, SportBusiness Sponsorship has learned.