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F1 grows tech sector coverage with Cyber Security 1 AB deal

Formula One has struck a “cash, consultancy and supply” deal with Cyber Security 1 AB to protect the motorsports series from potential cyber threats.

Speaking exclusively with SportBusiness Sponsorship this morning, Murray Barnett, head of global sponsorship & commercial partnerships at F1, said that the five-year Official Supplier deal includes rights to use F1 marks and to talk about the partnership on a global basis.

“Cyber security is something that’s increasingly important to us as an organisation,” said Barnett, “so we needed to work with market leaders in that space, both from a needs perspective but also to use their advice and support to work out our cyber security strategy going forward.”

Barnett said that technology sector is one where the organisation is looking to expand on its current roster of deals.

Amazon Web Services is a regional partner in the cloud computing category, but Barnett said there could eventually be as many as six technology-based partners, with categories such as Official Data Partner and Official Software Partner up for grabs.

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