Formula One
McLaren Racing adapts to corporate aims of BAT, Coca-Cola
Formula One team McLaren Racing has raised more than £10m (€11.6m/$12.9m) through new deals with British American Tobacco and US soft drink giant Coca-Cola, according to industry sources.
Mission Foods partners McLaren in Indy 500 and Formula One
Global tortilla and wraps company Mission Foods has signed a partnership deal covering McLaren’s motorsports teams at both the 2019 Indianapolis 500 and in Formula One.
FT enters Formula One with Williams
Formula One motor-racing team Williams has agreed a multi-year partnership with UK newspaper the Financial Times
SportPesa gets first-year discount in Racing Point F1 title deal
Kenyan bookmaker SportPesa is paying $8m (€7.1m) in year one of its two-year title sponsorship deal with Formula One team Racing Point, and $12m in year two, SportBusiness Sponsorship has learned.
Renault Sport and DuPont target innovation through new partnership
Renault Sport Racing, the motorsport operation of the French automotive manufacturer, has agreed a multi-year strategic technical partnership with US conglomerate DuPont
Coca-Cola extends with McLaren F1 in multi-brand campaign
Coca-Cola has extended its partnership with the McLaren Racing team for the 2019 Formula One season, after a successful pilot programme in 2018
FIA chief backs WHO moves against tobacco company sponsorship
The World Health Organisation has thrown the spotlight on tobacco company partnerships with motorsports teams in a statement urging governments to enforce bans on tobacco advertising at sporting events
Tata Communications takes on digital transformation role at Williams F1
Formula One team ROKiT Williams Racing has signed Tata Communications as its Official Digital Transformation Partner
Mission Winnow to brand Scuderia Ferrari after Australian GP
US tobacco giant Philip Morris International has confirmed that ‘Mission Winnow’ will continue as title partner of the Ferrari F1 team for 2019, despite being removed for this weekend’s season-opening Austr…
Mission Winnow dropped from Ferrari F1 team name, censored at F1.com
Tobacco giant Philip Morris International has dropped its Mission Winnow branding from the Scuderia Ferrari Formula One team name, and the logo has been censored at Formula1.com
Alfa Romeo pays Sauber extra for full team rights in 2019
Italian carmaker Alfa Romeo is understood to have paid an extra $5m (€4.4m) per year to upgrade from title sponsor of the Sauber Formula One Team to full team rights.
Konecranes adds Mercedes deal to Bottas backing
Finnish lifting equipment manufacturer Konecranes has agreed a partnership with Formula One motor-racing team Mercedes
Racing Point F1 renews principal partner deal with BWT, JCB follows
Racing Point Formula One Team has extended its principal partner deal with Austrian water treatment brand Best Water Technology (BWT)
SportPesa confirms Racing Point F1 title deal
Kenyan online bookmaker SportPesa has officially announced its title partnership deal with the Racing Point Formula One team, trailed in SportBusiness Sponsorship last month
McLaren partners BAT for ‘A Better Tomorrow’, jury still out on vaping brands
McLaren Racing F1 team has signed a new global partnership with British American Tobacco (BAT)
ROKiT steps up launch plans with Williams title sponsorship
Formula One motor-racing team Williams has today (Monday) unveiled telco ROKiT as its new title sponsor
Liqui Moly seeking to ‘make a splash’ with F1 association
Lubricants manufacturer Liqui Moly has agreed a deal to sponsor a group of Formula One races as it furthers its efforts to expand in markets outside of home nation Germany
Trouble for Philip Morris as Australia investigates Ferrari-Mission Winnow branding
Tobacco giant Philip Morris International is bracing itself for trouble Down Under, after the Australian government launched several investigations into the legality of its new Ferrari-Mission Winnow branding