Formula One
BWT expands F1 presence with title sponsorship of upcoming Austrian GPs
Formula 1 has signed up water treatment supplier BWT as title sponsor of its two upcoming grand prix events in Austria
Socios.com adds Aston Martin and Alfa Romeo Racing to fan token universe
Formula 1 teams Aston Martin and Alfa Romeo Racing have become the first in the sport to launch fan tokens from blockchain provider Chiliz
Red Bull Racing adds Cash App, McLaren signs up Alteryx
Personal finance, bitcoin and investment platform Cash App has signed with Formula 1 outfit Red Bull Racing as the team’s official ‘Financial Education Partner’.
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Scuderia AlphaTauri adds ICM.com and Fantom to sponsorship portfolio
Formula One’s Scuderia AlphaTauri has signed sponsorship deals with foreign exchange and trading brand ICM.com and smart contract platform Fantom ahead of this weekend’s Monaco Grand Prix.
The ICM.com
Business sustainability expert Stephane Bazire appointed by Silverstone
UK motorsports circuit Silverstone has appointed Stephane Bazire as its head of business sustainability
Williams F1 sponsorship portfolio rises to 20 with addition of Honibe
The Williams Racing Formula 1 team has completed its fifth sponsorship deal in as many weeks with the signing of health and wellness brand Honibe as an official partner
Bitci.com sponsors McLaren Racing in F1 team fan token first
Turkish cryptocurrency exchange Bitci.com has signed with the McLaren Racing F1 team in a sponsorship that will offer up the first official fan tokens in Formula 1
Therabody enters F1 market with Red Bull Racing as Williams signs up Bremont
Technology and wellness brand Therabody has signed up as the official recovery partner of Formula 1 team Red Bull Racing
Nexa3D signs with Williams Racing as F1 team’s commercial chief reels in new deals
Williams Racing has added polymer 3D printing company Nexa3D to its sponsorship roster, the latest in a slew of new deals under the team’s commercial and marketing director Tim Hunt.
Tributes paid to John Hogan, the “king of sponsorship” in Formula One
Tributes have been paid to John Hogan, the former sponsorship chief for Philip Morris International and a leading light in Formula One sponsorship, who passed away on Sunday
Brown targets more Asian sponsors for McLaren
McLaren Racing chief executive Zak Brown wants his team to secure more sponsors from Asia, believing brands from the region are under-represented on its roster
Round-Up: Chinese GP doubts and deal extension, PP Sports battles pirates, vaccine critical for Tokyo Olympics, and more
The Chinese Formula One Grand Prix is to be cancelled this year, but is also set for a five-year extension to its hosting deal, from 2021 to 2025, according to reports by specialist motorsport journalists…
Round-Up: Infantino investigation, Intel takes Jio stake, Cricket Australia player pay agreement, and more
Formula One motor-racing returned at the weekend after its Covid-19 suspension with a grand prix behind closed doors at Austria's Red Bull Ring
Round-Up: F1 ‘will continue’ after a positive Covid-19 test, Top 14 season terminated, Team WE-Madame Figaro tie-up, PSL crisis, and more
Formula One will not cancel a race this season even if a driver tests positive for Covid-19, series chief executive Chase Carey has said - BBC
Round-Up: NRL restart reaction, Serie A gets restart date, first live EPL matches for BBC, Sri Lanka’s Carlton returns, and more
Australian commentators hailed rule changes in the National Rugby League that led to an exciting game as the 2020 season got back underway yesterday with the Parramatta Eels beating the Brisbane Broncos…
Aramco pays upwards of $40m per year to join F1 top tier
Saudi Aramco, one of the world’s biggest oil and gas companies, will pay between $40m (€36.6m) and $45m per year for global partner rights to Formula 1 over 10 years from 2020 to 2029.
Coca-Cola extends with McLaren as Australian GP is called off
The Coca-Cola Company has extended its partnership with McLaren Racing – the team at the heart of Formula 1’s decision to cancel the Australian Grand Prix because of coronavirus.