Formula One

Darren Guccione, chief executive, of cyber security firm Keeper Security, explains the decision to sponsor the Williams Racing F1 team.

Melissa Noakes, head of sponsorship and events for Santander UK, explains how the banking brand leverages global sponsorship assets at a national level and why the brand ceased its sponsorship activities in football.

SportBusiness Sponsorship talks to Jeff Mahony, chief executive of NEFT Vodka, about the brand's recent sponsorship agreement with the newly-named Visa Cash App RB F1 team.

Formula 1 will generate $445m in central sponsorship income this year, according to SportBusiness Sponsorship's 2023 Motorsport Data Snapshot. The data report also looks at the commercial landscape in MotoGP and Formula E.

Crypto.com’s sponsorship of last year’s Fifa men’s World Cup generated a spike in visits to its website and communicated ‘staying power and solidity’, according to CMO Steven Kalifowitz.

Formula 1 has signed up water treatment supplier BWT as title sponsor of its two upcoming grand prix events in Austria

Formula 1 teams Aston Martin and Alfa Romeo Racing have become the first in the sport to launch fan tokens from blockchain provider Chiliz

Personal finance, bitcoin and investment platform Cash App has signed with Formula 1 outfit Red Bull Racing as the team’s official ‘Financial Education Partner’. T

Formula One’s Scuderia AlphaTauri has signed sponsorship deals with foreign exchange and trading brand ICM.com and smart contract platform Fantom ahead of this weekend’s Monaco Grand Prix. The ICM.com

UK motorsports circuit Silverstone has appointed Stephane Bazire as its head of business sustainability

The Williams Racing Formula 1 team has completed its fifth sponsorship deal in as many weeks with the signing of health and wellness brand Honibe as an official partner

Turkish cryptocurrency exchange Bitci.com has signed with the McLaren Racing F1 team in a sponsorship that will offer up the first official fan tokens in Formula 1

Technology and wellness brand Therabody has signed up as the official recovery partner of Formula 1 team Red Bull Racing

Williams Racing has added polymer 3D printing company Nexa3D to its sponsorship roster, the latest in a slew of new deals under the team’s commercial and marketing director Tim Hunt.

Tributes have been paid to John Hogan, the former sponsorship chief for Philip Morris International and a leading light in Formula One sponsorship, who passed away on Sunday

McLaren Racing chief executive Zak Brown wants his team to secure more sponsors from Asia, believing brands from the region are under-represented on its roster

The Chinese Formula One Grand Prix is to be cancelled this year, but is also set for a five-year extension to its hosting deal, from 2021 to 2025, according to reports by specialist motorsport journalists…

Formula One motor-racing returned at the weekend after its Covid-19 suspension with a grand prix behind closed doors at Austria's Red Bull Ring