Logistics brand DHL has renewed its global partnership with Formula One at an increase on the previous agreement.
The McLaren Formula One team has signed a multi-year partnership with Dell Technologies – the first global partnership made by the company since its merger with EMC in 2016.
Sports Sponsorship Insider invited Scott Branch, head of communications, Motorsports at the CSM Sport & Entertainment, to look back on the Formula One season and highlight five things the agency learned from the series' first year under new owners Liberty Media.
Heineken and Formula One: Interview with Hans Erik Tuijt, director global sponsorships at Heineken International
Sports Sponsorship Insider spoke with Hans Erik Tuijt about Heineken’s learnings, thoughts on the changes to Formula One made under new owners Liberty Media, and goals for next season and beyond.
Global logistics company United Parcel Service (UPS) has renewed its sponsorship agreement with Formula One team Scuderia Ferrari in a four-year deal, from 2018 to 2021.
US consumer electronics brand Logitech and Asian broadcaster Star Sports this month joined McLaren-Honda Formula One under multiyear agreements as the team seeks to expand portfolio during the 2017 series.
Emergent Formula One racing team Sahara Force India was able to carve out a one-race deal with on-car branding for the US clothing company Levi's because the logo rights were transferred from United Breweries, the drinks company part-owned by the team's principal Vijay Mallya.
This summer logistics company DHL renewed a second-tier deal with English Premier League champions Leicester City and added a second-tier agreement with German Bundesliga 2 football club Bochum as the company continues to benefit from its Partner Program, an online portal that supports regional teams when selecting and activating sponsorships.
France-based oil and gas company Total is looking to secure agreements that support its ‘One Ambition, One Total’ diversification policy, a direction that includes its recent mega-deal with the Confederation of African Football (CAF).
Our guest blogger, Richard Gillis, says you shouldn't believe every rumour you read about the sports sector
Clothing company Pepe Jeans accepted a deal with Red Bull Racing that offered significantly less visibility than its previous agreement because of the equity it has built with the Formula One team.