Formula One
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ISG starts F1 global betting sponsorship sales with 188Bet deal in Asia
FREE | Sponsorship deals in Motorsport, 2019
Data Snapshot: Motorsport 2019
Infiniti Engineering Academy – Infiniti Motor Company & Renault F1
Official Team Partner – Unilever & Williams Racing
Williams F1 reports drop in sponsorship income, gets lucky with title deal
Haas, Rich Energy end title sponsorship deal
Toro Rosso signs with Thai brands Moose Cider, PTT Lubricants
Relief for Haas F1 as Rich Energy CEO forced out, title deal lives on
Features
Formula E closing the gap on Formula 1 as a sponsorship proposition
McLaren Racing adapts to corporate aims of BAT, Coca-Cola
SportPesa gets first-year discount in Racing Point F1 title deal
Alfa Romeo pays Sauber extra for full team rights in 2019
Philip Morris makes branding comeback with Scuderia Ferrari Mission Winnow
On the right track? Formula One in 2018 and 2019
Pirelli sees off Hankook bid to renew with Formula One
Amazon Web Services gets global seat at Formula One table
CSM analysis: Making sense of the Miami Grand Prix
Sponsorship in Formula One and Formula E, 2018
DHL renewal ‘shows belief’ in future of Formula One
Logistics brand DHL has renewed its global partnership with Formula One at an increase on the previous agreement.
Dell Technologies: Raising awareness of Dell-EMC merger
Dell Technologies joins top echelon at McLaren
The McLaren Formula One team has signed a multi-year partnership with Dell Technologies – the first global partnership made by the company since its merger with EMC in 2016.
Formula One 2017: CSM’s Scott Branch shares 5 things learned in the first season under Liberty
Sports Sponsorship Insider invited Scott Branch, head of communications, Motorsports at the CSM Sport & Entertainment, to look back on the Formula One season and highlight five things the agency learned from the series' first year under new owners Liberty Media.
Heineken and Formula One: Interview with Hans Erik Tuijt, director global sponsorships at Heineken International
Sports Sponsorship Insider spoke with Hans Erik Tuijt about Heineken’s learnings, thoughts on the changes to Formula One made under new owners Liberty Media, and goals for next season and beyond.
Four more years for UPS and Scuderia Ferrari
Global logistics company United Parcel Service (UPS) has renewed its sponsorship agreement with Formula One team Scuderia Ferrari in a four-year deal, from 2018 to 2021.
McLaren mines new areas with Logitech and Star Sports deals
US consumer electronics brand Logitech and Asian broadcaster Star Sports this month joined McLaren-Honda Formula One under multiyear agreements as the team seeks to expand portfolio during the 2017 series.