Formula One

Motorsport

The Formula 1 team sponsorship market is more dynamic than ever as brands from the banking, financial services and fast-moving consumer goods sectors are beginning to align themselves with the prestige and glamour of the motorsport.
Motorsport

The 2024 Motorsport Data Snapshot analyses new sponsorship deals and extensions announced by Formula 1, Formula E and MotoGP.
Motorsport

Hewlett-Packard has taken one of the biggest ticket sponsorship items in Formula 1 off the market in its recent title sponsorship agreement with Scuderia Ferrari.
Motorsport

Darren Guccione, chief executive, of cyber security firm Keeper Security, explains the decision to sponsor the Williams Racing F1 team.
Motorsport

Melissa Noakes, head of sponsorship and events for Santander UK, explains how the banking brand leverages global sponsorship assets at a national level and why the brand ceased its sponsorship activities in football.
Motorsport

SportBusiness Sponsorship talks to Jeff Mahony, chief executive of NEFT Vodka, about the brand's recent sponsorship agreement with the newly-named Visa Cash App RB F1 team.
Motorsport

Formula 1 will generate $445m in central sponsorship income this year, according to SportBusiness Sponsorship's 2023 Motorsport Data Snapshot. The data report also looks at the commercial landscape in MotoGP and Formula E.
Multiple Sports

Crypto.com’s sponsorship of last year’s Fifa men’s World Cup generated a spike in visits to its website and communicated ‘staying power and solidity’, according to CMO Steven Kalifowitz.
Motorsport
Sponsorship & Marketing

Formula 1 has signed up water treatment supplier BWT as title sponsor of its two upcoming grand prix events in Austria
Motorsport
Finance & Law

Formula 1 teams Aston Martin and Alfa Romeo Racing have become the first in the sport to launch fan tokens from blockchain provider Chiliz
Motorsport
Sponsorship & Marketing

Personal finance, bitcoin and investment platform Cash App has signed with Formula 1 outfit Red Bull Racing as the team’s official ‘Financial Education Partner’. T
Motorsport
Sponsorship & Marketing

Formula One’s Scuderia AlphaTauri has signed sponsorship deals with foreign exchange and trading brand ICM.com and smart contract platform Fantom ahead of this weekend’s Monaco Grand Prix. The ICM.com
Motorsport
Sponsorship & Marketing

UK motorsports circuit Silverstone has appointed Stephane Bazire as its head of business sustainability
Motorsport
Sponsorship & Marketing

The Williams Racing Formula 1 team has completed its fifth sponsorship deal in as many weeks with the signing of health and wellness brand Honibe as an official partner
Motorsport
Sponsorship & Marketing

Turkish cryptocurrency exchange Bitci.com has signed with the McLaren Racing F1 team in a sponsorship that will offer up the first official fan tokens in Formula 1
Motorsport
Sponsorship & Marketing

Technology and wellness brand Therabody has signed up as the official recovery partner of Formula 1 team Red Bull Racing
Motorsport
Sponsorship & Marketing

Williams Racing has added polymer 3D printing company Nexa3D to its sponsorship roster, the latest in a slew of new deals under the team’s commercial and marketing director Tim Hunt.
Motorsport
Sponsorship & Marketing

Tributes have been paid to John Hogan, the former sponsorship chief for Philip Morris International and a leading light in Formula One sponsorship, who passed away on Sunday