Red Bull Racing renews Tag Heuer deal

Swiss watch manufacturer Tag Heuer has extended its sponsorship deal with Formula One motor-racing team Red Bull Racing.

The new deal will run until the end of the 2021 season, with Tag Heuer to continue as the official timekeeper and official watch partner of the team. Tag Heuer’s branding will continue to feature on the team’s cars.

As part of the agreement, a new Max Verstappen Special Edition Tag Heuer watch will be launched in 2019 to celebrate the team’s Dutch driver.

Tag Heuer has been involved in F1 since the 1970s and is also an official partner of the Formula E electric car-racing series, the World Touring Car Championship and the Indy 500. It has been a partner of Red Bull since 2016.

The new deal has been signed with Red Bull switching its engine supplier from Renault to Honda next season. Tag Heuer had served as Red Bull’s engine sponsor while Renault was a partner but it will no longer do so with Honda now on board. Red Bull did not use Renault’s name for political reasons.

Red Bull said its relationship with Tag Heuer would “evolve in the years to come”.

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