News
Meydan to be replaced as FEI World Games sponsor
The International Equestrian Federation (FEI) has announced that equestrian-focused investment group Meydan is to withdraw its sponsorship of the 2014 World Games in Normandy, France, in order to avoid a conflict of interest.
Allianz scores first with Women’s Bundesliga deal
Multinational financial services company Allianz has agreed a five-year deal to become the first title sponsor of the German Women’s Bundesliga club football competition.
Mumbai Indians gear up for IPL title defence with double deal
Indian Premier League cricket franchise Mumbai Indians has enhanced its commercial portfolio ahead of the defence of its title by agreeing new partnerships with Etihad Airways and mobile communications company BlackBerry.
Manchester United banks Serbian partner
English Premier League football club Manchester United has agreed a four-year sponsorship deal with Serbian bank Eurobank.
MotoGP signs up tequila partner
Gruppo Campari-owned drinks brand Espolòn Tequila has agreed a sponsorship deal with MotoGP for the 2014 season of the motorcycling series.
Hankook races ahead with 24H Series title sponsorship
Organisers of the 24H Series have announced that Korean tyre manufacturer Hankook is to replace Dunlop as the title sponsor of the international motor-racing series.
Unibet out in front with Stockholm Marathon sponsorship
Online gaming company Unibet has agreed a deal to become a main sponsor of the 2014 Stockholm Marathon in Sweden.
NBA jersey sponsorship ‘inevitable’ – Silver
NBA commissioner Adam Silver has said the introduction of jersey sponsorship in the North American basketball league is “inevitable,” adding the move would allow sponsors to counter the trend of skipping adverts during game broadcasts.
EHF scores title sponsor for showpiece women’s event
Hungarian power company MVM Group has struck a deal to become the title sponsor of the 2014 European Handball Federation Final Four women’s club tournament.
Tour of Britain covered by Velosure
Cycling insurance specialist Velosure has extended its partnership with SweetSpot, organiser of the Tour of Britain cycling event.
Sky Blue FC set for NWSL kick-off with new main partner
National Women’s Soccer League team Sky Blue FC has announced New Jersey-based healthcare organisation Meridian Health as its title sponsor for the 2014 season.
Brownlee brothers’ triathlon events secure Macmillan Cancer Support
UK charity Macmillan Cancer Support has agreed to become the title sponsor of the 2014 Brownlee Tri, a triathlon series launched in partnership with Olympic medallists Alistair and Jonny Brownlee.
MLB’s Twins move in with Renters Warehouse
US property management company Renters Warehouse has announced a commercial partnership with Major League Baseball team Minnesota Twins.
Standard Bank Namibia scores with Super Cup title deal
Financial services institution Standard Bank Namibia has announced a three-year naming sponsorship for the Namibia Football Association’s new Super Cup competition.
Chipita feeds Euroleague Basketball
Baked goods company Chipita has agreed a deal with Euroleague Basketball to sponsor the European club competition’s Final Four end-of-season showpiece event.
Freiburg along for the ride with Europa-Park
German theme park Europa-Park has signed a two-year extension to its premium partnership with Bundesliga football club SC Freiburg.
Major League Lacrosse brings in education partner
Education specialist Trilogy Lacrosse has agreed a partnership to become the official education partner of Major League Lacrosse in the US.
Northwestern Mutual extends NCAA sponsorship
US financial services firm Northwestern Mutual has reached a deal with media companies CBS Sports and Turner Sports to extend its partnership with the National Collegiate Athletic Association (NCAA) through 2020.