News
NRL’s North Queensland Cowboys extend Toyota journey
Toyota Australia and the North Queensland Toyota Dealers have renewed their principal sponsorship of Australian NRL rugby league team North Queensland Cowboys through 2017.
EPL’s Stoke to be comfortable in own Skins
English Premier League team Stoke City has entered into a three-year partnership with base layer garments manufacturer Skins - a deal the club believes to be the first of its kind in English football.
Caterham enters Spanish GP with new partner
Formula One motor racing team Caterham has agreed a new sponsorship deal with Australian semiconductor manufacturer Silanna.
TBB Trier extends with Bitburger
German Bundesliga basketball team TBB Trier has agreed a three-year extension to its long-term partnership with beer brand Bitburger.
Bundesliga’s Augsburg scores extension with PCI
Chemicals manufacturer PCI has extended its sponsorship of German Bundesliga team FC Augsburg to cover the 2014-15 football season.
Southeastern Conference bags Belk deal
US department store Belk has announced a six-year sponsorship deal with college sports organisation the Southeastern Conference.
Williams dresses to impress with Cavallino
US-based automotive lifestyle company Cavallino Group has signed an agreement to become the official clothing supplier for Formula One motor racing team Williams.
Sponsors sign up for inaugural IAAF World Relays
Legal firm Graham Thompson Attorneys and food and beverage multinational Nestle have agreed to become sponsors of the International Association of Athletics Federations’ (IAAF) inaugural World Relays event, which takes place in the Bahamas later this month.
Red Bull Racing to explore technical innovation with Scott Sports
Formula One motor racing team Red Bull has agreed a deal to make cycling, running, motorsport and winter sports products manufacturer Scott Sports an official supplier.
O’Neills enters Premiership with London Irish
English Premiership rugby union team London Irish has agreed a five-year partnership with Irish sportswear manufacturer O’Neills.
ECB refreshes commercial roster with new water partner
British bottled water company Harrogate Spring has agreed a one-year deal with the England and Wales Cricket Board to become the official water partner of England Cricket.
EWE extends ties to Basketball Bundesliga outfit
German energy company EWE has extended its contract as the main sponsor and naming rights partner of leading Basketball Bundesliga club EWE Baskets Oldenburg through to 2016.
Roma to finish season with Sky sponsorship
Italian Serie A football team Roma has reached an agreement with Sky Italia to carry the pay-television broadcaster’s branding on the front of its shirts for the final two matches of the 2013-14 season.
Melbourne Storm lights up with Lumo Energy
Australian energy company Lumo Energy has agreed to become the first energy partner of NRL rugby league team Melbourne Storm.
Rathbones nets Women’s Lacrosse World Cup title spot
English Lacrosse has extended its partnership with wealth management firm Rathbones to include title sponsorship of the International Lacrosse Federation (FIL) 2017 Women’s World Cup.
Numericable named as new lead partner for Stade Français
Telecommunications and cable operator Numericable has been unveiled as the new lead partner of leading French rugby union club Stade Français.
T-Mobile enhances MLB partnership
Telecommunications company T-Mobile has expanded its partnership with Major League Baseball by becoming title sponsor of a new fan-chosen MLB award.
Subaru backs Canada’s Ironman World Championship
Japanese car manufacturer Subaru is to become title sponsor of the World Triathlon Corporation’s 2014 Ironman 70.3 World Championship in Quebec, Canada.