Australian energy company Lumo Energy has agreed to become the first energy partner of NRL rugby league team Melbourne Storm.
The three-year deal will begin immediately and Lumo Energy branding will appear on the back of players’ shorts from Storm’s match against Manly Sea Eagles on Saturday.
In addition, Storm members and fans will also have access to various benefits and offers from Lumo Energy.
Tim Harrington, executive general manager of marketing and sales at Lumo Energy, said: “Lumo Energy looked at a range of sporting codes to partner with and Melbourne Storm was a natural choice, it’s regarded as Australia’s number one sports team across all codes in awareness and likeability, it has great brand recognition, is a professional outfit and is as passionate about its fans as we are our customers.”
Melbourne Storm is currently 10th in the 2014 NRL ladder.