Toyota Australia and the North Queensland Toyota Dealers have renewed their principal sponsorship of Australian NRL rugby league team North Queensland Cowboys through 2017.
Under the new three-year deal, the financial terms of which were undisclosed, the automotive brand remains as the Cowboys’ naming sponsor.
Toyota’s backing of North Queensland Cowboys will now extend to 15 years and its logo will continue to adorn the front and upper back of the team’s playing jersey.
Tim Easey, manager in the northern region for Toyota Australia, said: “We’re very proud to have the Toyota name on the front of the North Queensland jersey and to support all that the club does for this region and rugby league in general. Our partnership with the Cowboys would not be possible without the loyal support from the North Queensland Toyota Dealer network, who have constantly shown they are right behind their NRL club.”