News

Incense sticks manufacturer Lia Agarbathies has reached a sponsorship agreement with Indian Premier League Twenty20 cricket team Kings XI Punjab through February 2015.

Taiwanese electronics company Acer has entered into a promotional partnership with North American basketball league the NBA in the Philippines.

Pay-television broadcaster SuperSport, which operates in sub-Saharan Africa, is to sponsor the South Africa men’s national hockey team during the 2014 Men’s Hockey World Cup.

German Bundesliga football team Eintracht Frankfurt has sealed a two-year extension to its long-standing premium partnership with energy group Mainova.

Cold and compression therapy specialist Arctic Ease has announced a three-year partnership with the Ironman triathlon series.

Golf equipment manufacturer Titleist has extended its status as a top-tier partner of the European Tour through to 2018.

The International Motorsport Federation (FIA) has signed a three-year partnership with French energy company EDF to enhance the governing body’s growing emphasis on electric power in motorsport series.

Financial services company Northwestern Mutual is to become the presenting sponsor of the Rose Bowl post-season American football match.

Gilbert has been unveiled as the new official kit partner of English Premiership rugby union club Newcastle Falcons.

English Premier League champion Manchester City has extended its commercial ties with the Middle East by signing a three-year sponsorship deal with engineering and construction group Arabtec.

English Premier League football club Liverpool has signed a two-year extension to its partnership with online sports betting and gaming provider 188Bet.

The Scottish Rugby Union (SRU) is set to strike a deal to sell the naming rights for Murrayfield, the sport’s national stadium in Edinburgh, to telecommunications company BT, according to the Daily Mail newspaper.

The Northern California Toyota Dealers Association has agreed a multi-year, multi-million dollar deal with San Francisco 49ers to become the exclusive auto partner of the American football team and its new Levi’s Stadium from the 2014 NFL season.

Korean electronics manufacturer Samsung has agreed to become the title sponsor of this year’s NBA Summer League basketball tournament.

Multinational infrastructure group Balfour Beatty has extended its title sponsorship of the London Youth Games grass roots multi-sport event through to 2016.

German Bundesliga football team TSG Hoffenheim has agreed a four-year extension to its partnership with betting provider Tipico.