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Titleist holes European Tour extension

Golf equipment manufacturer Titleist has extended its status as a top-tier partner of the European Tour through to 2018.

Under the new four-year deal, Titleist will continue to provide its golf balls for players on the European Tour to warm up and practice with.

The partnership between Titleist and the European Tour stretches back more than 25 years.

Matthew Johnson, brand director for Titleist, said: “Our partnership with the European Tour helps us to connect with our target audience of serious golfers and reinforce our position as the most trusted golf ball at every level of competitive golf. We look forward to developing the relationship further over the next four years and hope to bring even more value to the association for both parties.”

Titleist will continue as a top-tier partner of the European Tour alongside BMW, Emirates and Rolex.

The Open de España, the next event on the 2014 European Tour, began today at the PGA Catalunya Resort in Girona, Spain.