English Premier League football club Liverpool has signed a two-year extension to its partnership with online sports betting and gaming provider 188Bet.
As part of the renewed partnership, which will run through to the end of the 2015-16 season, 188Bet will continue to use Liverpool platforms to offer fans in Brazil and Asia exclusive promotions and gaming prices on every fixture.
Since 2012, Liverpool has been evolving its global betting partnership strategy, which allows betting partners to deliver a geo-targeted approach.
Billy Hogan, Liverpool’s chief commercial officer, said: “We've had great success over the last five years, continually adding value to our working relationship. 188Bet will service fans in two of football's biggest markets, Brazil and Asia, where we have a combined total of over 340 million followers.”