English Premier League champion Manchester City has extended its commercial ties with the Middle East by signing a three-year sponsorship deal with engineering and construction group Arabtec.
Arabtec specialises in projects in the Middle East and North Africa region and will become a regional partner of City through to the end of the 2016-17 season.
Under the terms of the deal, Arabtec will receive brand exposure at City’s Etihad Stadium and across its digital platforms. The company will also get tickets and special programmes for VIPs to attend matches and special events.
Arabtec said that the deal would reinforce its brand in the Middle East and North African, Russian, Indian and Serbian markets. Hasan Ismaik, managing director and chief executive of Arabtec, added the regional sponsorship of
Manchester City comes with the company pushing ahead with plans to become one of the top 10 firms in the world by 2018.
City lifted its second Premier League title in three years on Sunday.