Sailing

Swedish automotive company Volvo has reaffirmed its commitment to the Volvo Ocean Race sailing event amid a scaling back of its sponsorship commitments elsewhere.

French deli products food company Sodebo has reached an agreement to sponsor the 2016-17 edition of the Vendee Globe single-handed round-the-world yacht race.

Financial services company DBS Bank has reached a deal to serve as the naming sponsor of the dragon boat and sailing races at the 2015 Southeast Asian (SEA) Games in Singapore.

Cloud computing company EMC is using a consistent sponsorship strategy across its portfolio to build brand image and grow revenues.

Oracle Team USA, defending champion of sailing’s America’s Cup, has boosted the defence of its title by agreeing a technology partnership with aircraft manufacturer Airbus.

Sailing company Sunsail has agreed a two-year deal with Cowes Week Limited to become the official charter sailing partner of the organisation’s 2015 and 2016 showpiece regattas.

Spanish insurance firm Mapfre has granted its backing to the country’s challenge for the 2014-15 Volvo Ocean Race, completing the fleet’s line-up of title sponsors with just over a week to go before the sailing event’s launch.

Chinese truck maker, Dongfeng Commercial Vehicle Company (DFCV), has a clear medium to long-term business development plan for its global expansion and is using sponsorship as a tool to raise awareness of the brand.

Danish wind turbine company Vestas has taken on 100 per cent of the sponsorship and operational budget for Team Vestas Wind, a late entry into the 2014-15 Volvo Ocean Race, which sets sail 4 October.

Chinese truck maker, Dongfeng Commercial Vehicle Company, acquired 70 per cent of the branding and hospitality rights to the Dongfeng Race Team, an entrant in the 2014-15 Volvo Ocean Race which sets off from Alicante, Spain in October.

Danish wind turbine company Vestas has taken on 100 per cent of the operational budget for the entry of Team Vestas Wind into the 2014-15 Volvo Ocean Race.

Stephen Urquhart, president of the luxury watch brand Omega, provided Sports Sponsorship Insider with a great marketing insight when he said that the only sponsorship that clearly moved sales of its watches was Omega’s James Bond deal.

Danish wind energy company Vestas has been announced as the title sponsor of the seventh and final entry for the 2014-15 edition of sailing’s Volvo Ocean Race.

UK-based logistics company GAC Pindar has extended a partnership with the Extreme Sailing Series.

British specialist clothing brand Henri Lloyd has extended its long-running partnership as the official technical clothing supplier of the Clipper Round the World Yacht Race to take in the 2015-16 and 2017-18 editions of the sailing event.