Sailing

The value and scope of team sponsorships varied wildly among the teams that competed in the finals of the 34th America’s Cup, held in 2013.

The Ben Ainslie Racing (BAR) sailing team will look for a title sponsor for its inaugural 2017 America’s Cup campaign.

UK-based mobile voice and data services company Truphone has agreed a three-year deal to become an official supplier of the Volvo Ocean Race.

A string of blue chip partners, including KPMG and Siemens, were unveiled for Ben Ainslie Racing at the launch today (Tuesday) of the British sailing team that will compete in the next edition of the America’s Cup, which will conclude in 2017.

Stefan Lacher, head of technology, sponsorships for technology company SAP, speaks to Sports Sponsorship Insider about the brand's work in the Extreme Sailing Series.

British footwear brand Chatham has announced a two-year extension to its sponsorship deal with Isle of Wight sailing regatta Cowes Week.

Global shipping company Maersk Line has entered into a partnership with the Volvo Ocean Race for the 2014-15 edition of the sailing event.

Cowes Week Limited, the organising body of Isle of Wight sailing regatta Cowes Week, has added Laithwaite’s Wine to its roster of official sponsors under a two-year agreement.

Software manufacturer SAP won the Business to Consumer (Low Budget) Award at the ESA Excellence Awards in January for its sponsorship of the Kieler Woche sailing regatta.

Fashion company Prada has agreed a new deal to sponsor Luna Rossa Challenge for the Italian yachting team’s participation in the next edition of the America’s Cup.

British banking group Barclays has signed a naming rights agreement for the European arm of the 52 Super Series sailing competition in 2014.

The German Sailing Bundesliga (DSBL) has signed its first major partner after agreeing a sponsorship deal with automotive manufacturer Audi.

Carmaker Audi’s far-reaching involvement in winter sports sits as one of four cornerstones in the brand’s wider sponsorship approach, Florian Zitzlsperger, head of sports marketing at Audi, told Sports Sponsorship Insider. The three remaining cornerstones in Audi’s wider strategy are: motorsport, football and golf.

Mark Cameron, global brand experience director at Extreme Sailing Series (ESS) main series partner Land Rover, breaks down the company's sponsorship strategy to Matt Cutler at this year's event launch.

Extended live coverage of the Aberdeen Asset Management Scottish Open on American free-to-air broadcaster NBC was a major step in the brand’s drive to increase awareness in the US, Jill Maxwell, sponsorship and events manager for Aberdeen Asset Management, told Sports Sponsorship Insider.

Financial services firm J.P. Morgan Asset Management has extended its title sponsorship of the Isle of Wight’s Round the Island Race sailing event for two years, up to and including 2016.