Sailing
BMW teams up with America’s Cup
Automotive manufacturer BMW has been unveiled as a global partner of the America’s Cup sailing event.
Nyetimber to sparkle at Cowes Week
Cowes Week Limited, the organising body of Isle of Wight sailing regatta Cowes Week, has signed English wine producer Nyetimber as the official sparkling wine of the event.
Sponsorship target in sight for Ben Ainslie Racing
Ben Ainslie Racing, the UK’s entry for the America’s Cup sailing series, has got closer to its sponsorship revenue target following British car brand Land Rover’s two-and-a-half year title deal, signed last month.
Team New Zealand retains ties with Toyota
Team New Zealand has agreed an extension to its long-running sponsorship agreement with Japanese automotive giant Toyota to cover the 2017 edition of the America’s Cup sailing race.
Team France secures title sponsor for 35th America’s Cup
French insurance company Groupama has struck a deal to become the title sponsor of Team France for the 35th edition of the America’s Cup sailing event.
Land Rover backs Ben Ainslie Racing on America’s Cup campaign
British automotive company Jaguar Land Rover has secured the title sponsorship position with the Ben Ainslie Racing team ahead of the 35th America’s Cup sailing event.
America’s Cup: Louis Vuitton steps up to expanded deal
Luxury goods brand Louis Vuitton has added presentation rights to the America’s Cup and title rights to the World Series and Qualifiers in its renewal as title sponsor of the Louis Vuitton Cup challenger series in a two-and-a-half year deal.
Louis Vuitton expands America’s Cup partnership
Luxury clothing brand Louis Vuitton has expanded its association with the America’s Cup by becoming the title sponsor of the sailing event’s series.
PwC sets sail with America’s Cup
The Bermudan arm of multinational professional services company PricewaterhouseCoopers has been named as an official sponsor of the 35th America’s Cup sailing showpiece.
Omega opts for more time with Team New Zealand
Team New Zealand has renewed its long-term major sponsor association with watchmaker and timing specialist Omega for its campaign in the 35th America’s Cup sailing event.
Emirates stays on board with Team New Zealand for America’s Cup
Emirates airline has renewed its title sponsorship of Team New Zealand for the 35th America’s Cup, which will conclude in June 2017.
Bremont on time with America’s Cup
Watch manufacturer Bremont has sealed a deal to become the official timing partner of the America’s Cup and the sailing event’s defending champion, Oracle Team USA.
FISA connects with Elmec to aid environmental drive
The World Rowing Federation (FISA) has agreed a partnership with Italian IT services and solutions company Elmec Informatica.
Oman Air teams up with Extreme Sailing Series
The Extreme Sailing Series has struck a partnership with the Oman Air national carrier.
America’s Cup Event Authority banks local partner in Bermuda
The Bank of N.T. Butterfield & Son has been named as the official Bermuda bank of the 2017 America’s Cup sailing event.
Magic Marine extends with sailing’s 49er and 49erFX classes
The International 49er and 49erFX sailing classes have extended a partnership with apparel manufacturer Magic Marine.
Clipper Race to promote new medical service through team sponsorship
ClipperTelemed+ has been named as a team sponsor for the 2015-16 edition of the Clipper Round the World Yacht Race.
Bullitt on target with GC32 Racing Tour title sponsorship
Consumer electronics manufacturer Bullitt Group has struck a deal to become the new title sponsor of European sailing series the GC32 Racing Tour.