Rugby Union
Seiko goes into extra time with Australian Rugby Union
Japanese watch manufacturer Seiko has extended and expanded its partnership with the Australian Rugby Union.
KT Tape: Education through activation
Kinesiology tape market leader KT Tape is looking to use the 2016 Summer Olympic Games in Rio as a platform to sustain its dominance of the US market, Greg Venner, Chief Executive of KT Tape, told Sports Sponsorship Insider.
Premiership Rugby appoints ESP in search for new main sponsor
Premiership Rugby, the governing body of the top division of English rugby union, has engaged the ESP Properties agency to aid its search for a new title sponsor.
Bath drinks to Thatchers extension
Cider brand Thatchers has renewed its long-running partnership with English Premiership rugby union club Bath.
Hungaria: Relaunch targets multiple sports
Sporting goods manufacturer Hungaria is using sport sponsorships as part of a relaunch strategy to increase brand awareness and merchandising opportunities.
French Rugby Federation tackles Rhino deal
Sports equipment manufacturer Rhino Rugby has entered into a partnership with the French Rugby Federation (FFR).
Exeter Chiefs score extension with kit partner
UK-based sportswear manufacturer Samurai Sportswear has opted to extend its partnership with English Premiership rugby union club Exeter Chiefs.
ARU puts best foot forward with RM Williams
Bootmaker RM Williams has agreed a four-year partnership with the Australian Rugby Union.
Castle Lager maintains commitment to South African rugby through SAB extension
The South Africa Rugby Union, the sport’s national governing body, has agreed a five-year extension to its long-running partnership with South African Breweries.
Northampton Saints build extension with Travis Perkins
English Premiership rugby union team Northampton Saints has extended its long-standing partnership with builders’ merchants and home improvement retail group Travis Perkins.
Under Armour teams up with Worcester Warriors
US sportswear provider Under Armour has agreed a three-year deal to become the new official technical-wear partner of English Premiership rugby union team Worcester Warriors.
QBE adds to rugby portfolio with Lions deal
Insurance group QBE has agreed a deal to sponsor the British and Irish Lions rugby union team.
RFU drives away with Mitsubishi partnership
Mitsubishi Motors, the automotive manufacturing arm of Japan’s Mitsubishi Group, has signed a multi-year partnership with the Rugby Football Union, the governing body of English rugby union.
Toulon converts Hungaria partnership
French sportswear and equipment brand Hungaria has entered into a partnership with Top 14 rugby union club Toulon.
Lions dress for success with Thomas Pink
UK-based formalwear company Thomas Pink has renewed its partnership with the British and Irish Lions rugby union team.
ARU makes tracks with tyre partner
Japanese tyre manufacturer Falken has entered into a partnership with the Australian Rugby Union, the governing body of rugby union in the country.
Queensland Rugby Union expands partnership with local university
Queensland Rugby Union, the governing body of rugby union in the Australian state, has enhanced its partnership with Bond University by agreeing a wide-ranging sponsorship deal with the Gold Coast-based education facility.
Scottish Rugby refreshes sponsor roster with Crabbie’s deal
UK alcoholic ginger beer brand Crabbie’s has entered into a partnership with Scottish Rugby, the governing body of rugby union in the country.