Gino Di

Stable factory-supported teams and unpredictable racing has attracted a mixed portfolio of brands to MotoGP, however sponsorship prices continue to increase by small increments, typically at rates between…

Full interactive data report on sponsorship across the grand slams and other major world tours.

South Korean conglomerate CJ Corporation’s 10-year title investment in a new PGA Tour tournament in South Korea is a signal of intent for the brand’s international expansion plans.

England’s Football Association has begun talks with sporting goods company Nike about a renewal of its kit supply deal, which expires at the end of the 2017-18 season. The deal is by far the most important single sponsorship contract for the FA.

Cereal and protein bar brand Nature Valley has taken sponsorship positions in UK tennis to help launch a new product which fits the sport's demographic in the country.

Data report in sponsorship in Europe's top leagues for the upcoming season.

Electricity-utility company Iberdrola is working in cooperation with the Spanish Department of Sport (CSD) to support a drive to increase the promotion and participation of women’s sport at all levels in Spain.

 

Financial services company HSBC will aim to “bring cycling to every family in the UK” under its new main sponsor agreement with British Cycling, the brand’s first major deal outside of golf, rugby union and tennis.

Telecommunications company Orange has chosen basketball for its first sponsorship agreement in Belgium in order to support the brand’s launch in the market.

Dairy product company Müller sponsored Team GB, the UK’s Olympic team at Rio 2016, and three individual federations, to raise brand awareness during the Summer Games.

A clutch of sponsorship deals was agreed this month by clubs from Italy’s top two basketball leagues, all with values in the low hundreds of thousands of euros. The relatively low value of the deals shows how far the sponsorship market has collapsed for Italian club basketball over the last decade.

Battery manufacturer Duracell is expanding its return to sports marketing with a three-year partnership with the Great Run Series which will build brand awareness for a mass audience, Alex Haslam, Duracell UK marketing manager, told Sports Sponsorship Insider.