HomeNewsNewsLuxury GoodsRugby UnionAustralia

Seiko goes into extra time with Australian Rugby Union

Japanese watch manufacturer Seiko has extended and expanded its partnership with the Australian Rugby Union.

As part of the deal, Seiko will retain its title as the official watch supplier of the Australian national team for the next two years. Financial terms of the new agreement were not disclosed.

Seiko will continue to provide watches to winners of the man of the match award during Australia's home Test matches. The company will also receive an increased level of brand exposure on match days through LED signage, programme advertisements and big-screen commercials. In addition, Seiko will be promoted across the ARU’s online channels.

Seiko has been a partner of the ARU for the past three years.