Rugby Union

The Rugby Football Union, the governing body of English rugby union, has extended its partnership with commercial property and real estate services advisor CBRE.

German sportswear giant Puma has extended its kit partnership with South African rugby union team the Blue Bulls and its affiliated Super Rugby franchise, the Bulls.

The Rugby Football Union, the governing body of English rugby union, has announced that two of its partners – health insurance provider Vitality and sportswear company Canterbury – will sponsor the 2016 World Rugby U20 Championship.

Scottish Rugby, the governing body of rugby union in the country, has renewed its partnership with Italian sportswear company Macron.

Australian Super Rugby team the Queensland Reds has agreed a two-year shirt sponsorship deal with sports technology company SMG Technologies.

German automotive manufacturer BMW has enhanced its relationship with the Australian Rugby Union by becoming the first major commercial partner of its national elite development pathway.

New Zealand Rugby has entered into a partnership with Specsavers that will see the optician chain lend its support to the body’s referees for the next three seasons of the Super Rugby club competition.

Scottish Rugby, the governing body of rugby union in the country, has entered into a three-year partnership with media company News UK.

Australian Super Rugby team the Queensland Reds has entered into a partnership with Japanese gas appliances company Rinnai.

Scottish Rugby, the governing body of rugby union in the country, has renewed its partnership with male skincare brand Dove Men+Care.

South African Super Rugby team the Free State Cheetahs has agreed a shirt sponsorship deal with soft drinks brand Twizza.

Scottish Rugby, the governing body of rugby union in the country, has extended its partnership with soft drinks manufacturer A.G. Barr.

Rugby union is an increasingly attractive proposition to South African telecoms companies because of its ABC1 audience that can afford subscriptions fees for pay-television platforms. Rugby union is broadcast exclusively on pay-television in South Africa. This audience has led to a crowded sponsorship marketplace.

An increased digital media component was central to African telecoms group Vodacom’s title sponsorship renewal of Super Rugby.

An enhanced nine-year deal with US-based sporting goods brand Under Armour has tied up the Welsh Rugby Union’s (WRU) kit supply and autumn internationals properties until 2024 in light of increased commercial income by at least 15 per cent.

The South Africa Rugby Union, the sport’s national governing body, has renewed its partnership with Coca-Cola in a deal that will see the soft drinks group continue to serve as an associate sponsor of the Super Rugby competition in the country.