French top-tier Top 14 rugby union club State Toulousain has penned a brace of sponsorship deals with Eden Park and Allianz France.
Japanese sportswear manufacturer Asics has announced a kit deal with French Top 14 rugby union team Stade Francais.
International sports supplement brand Etixx Sports Nutrition has entered into a major partnership with Australian rugby union club Western Force, which competes in the Super Rugby competition.
The Irish Rugby Football Union has reached a three-year deal to make mobile phone manufacturer Sony Mobile its technology sponsor.
French Top 14 rugby union team Clermont Auvergne has signed a three-year extension to its sponsorship deal with telecommunications giant Orange.
Professional services firm EY has been appointed as the official business advisor of the 2015 Rugby World Cup in England.
The Welsh Rugby Union has signed a four-year extension to its deal with specialist equipment supplier Rhino Rugby.
Cloud computing company EMC is using a consistent sponsorship strategy across its portfolio to build brand image and grow revenues.
Premium lager brand Heineken took a “leap of faith” in deciding to sponsor European club rugby’s revamped, elite tournaments because it had doubts about the organiser’s commercial concept, Hans Erik Tuijt, global activation director of Heineken International, told Sports Sponsorship Insider this month.
Consumer electronics brand Samsung signed a three-year deal this month with the Rugby Football Union (RFU) as it expands its UK portfolio.
Global logistics company DHL has entered into a sponsorship deal with USA Rugby, the national governing body for rugby union in the country.
Italian banking group Cariparma Credit Agricole has agreed a three-year extension to its contract as the main sponsor of the Italian Rugby Federation (FIR).
Internet provider MyRepublic has reached an agreement with the New Zealand Rugby Union (NZRU) to serve as title sponsor for the national team’s forthcoming northern hemisphere tour.
The Scottish Rugby governing body has agreed a one-year extension to its title sponsorship agreement with ticketing exchange Viagogo for Scotland’s autumn Test series.
Italian rugby union team Zebre Rugby has reached an expanded sponsorship deal to make retail store brand Conad its shirt sponsor in European competitions.