Bath drinks to Thatchers extension

Cider brand Thatchers has renewed its long-running partnership with English Premiership rugby union club Bath.

Under the agreement, Thatchers will be granted increased brand exposure at the Recreation Ground, Bath’s home stadium. The new deal will cover the 2016-17 Premiership season.

Thatchers already has naming rights to a stand at the Recreation Ground, while its logo also appears on the backs of the club’s playing jerseys.

Thatchers marked the renewal by hosting a sampling of its new Thatchers Haze drink during Bath’s final league game of the 2015-16 season against Leicester Tigers on Saturday. Bath won the match 38-27 and finished the campaign in ninth place.