Rugby Union
Scottish Rugby converts first gin partner
Scottish Rugby, the governing body of rugby union in the country, has agreed a partnership with the Eden Mill distillery and brewery.
Kenya Rugby Union engages new partner for World Cup push
The Kenya Rugby Union has entered into a partnership with Tatu City, an urban development project in Nairobi, in a bid to boost the country’s development in the 15-a-side format of the sport.
Holland & Barrett step up to become new main sponsor of Leicester Tigers
English Premiership rugby union club Leicester Tigers has named health products retailer Holland & Barrett as its new main sponsor, and extended its partnership with power tool manufacturer STIHL.
Connacht signs up Elverys Intersport
Sporting goods retailer Elverys Intersport has agreed a deal to become the new title sponsor and official retail partner of Irish Pro12 rugby union club Connacht.
Top 14 champion secures new kit partner
French sportswear company Le Coq Sportif has agreed a deal to become the new kit supplier of the country’s Top 14 rugby union champion Racing 92.
France’s National Rugby League extends with long-term partner
Insurance company GMF has renewed its partnership with the Ligue Nationale de Rugby governing body, which operates rugby union’s Top 14 club competition in France.
Buildcorp constructs extension with National Rugby Championship
Construction services provider Buildcorp has renewed its title sponsorship of the Australian National Rugby Championship ahead of the 2016 edition of the club competition.
HSBC secures ARU extension
Banking group HSBC has extended its sponsorship agreement with the Australian Rugby Union.
Ospreys agree lucrative extension to BLK kit deal
Welsh Pro12 rugby union club Ospreys has agreed a five-year extension to its kit deal with Australian sportswear company BLK and has signed a one-year extension to its sponsorship agreement with pensions and investment specialist, WPS Investment Group.
ARU constructs first naming-rights partnership for women’s rugby
The Australian Rugby Union has entered into a partnership with Buildcorp, under which the construction services provider will take on naming rights to the women’s national team and the Women’s National XVs Championships.
Barbarians convert Kooga partnership
Sportswear manufacturer Kooga has entered into a partnership with rugby union invitational team the Barbarians.
British & Irish Lions land Qantas extension
Australian airline Qantas has renewed its partnership with the British & Irish Lions ahead of the rugby union team’s tour of New Zealand in 2017.
Turkish Airlines: Innovative activations key to sponsorship success
International sports properties provide a key platform to create positive brand associations for the Turkey’s national flag carrier Turkish Airlines.
SARU dials up Blue Label for Ireland series
Telecommunications company Blue Label has agreed a shirt sponsorship deal with the South African Rugby Union for the national team’s upcoming three-Test series against Ireland.
Six Nations seeking new title sponsor with RBS set to end association
The Six Nations rugby union tournament is seeking a new title sponsor after financial services group the Royal Bank of Scotland confirmed it would step down from the role following the 2017 event.
Land Rover drives on with British & Irish Lions
British multi-purpose vehicle manufacturer Land Rover has renewed its partnership with the British & Irish Lions rugby union team.
IRFU dials up Vodafone as new main sponsor
The Irish Rugby Football Union, the governing body of rugby union in Ireland, has sealed a new commercial partnership with telecommunications company Vodafone.
IRFU scores extension with PwC
Multinational professional services company PricewaterhouseCoopers has opted to extend its partnership with the Irish Rugby Football Union, the national governing body of rugby union.