Rugby Union
Competition boosts Six Nations title rights
THE MOST COMPETITIVE bidding process ever for the title sponsorship of rugby union’s Six Nations Championship drove the 70-per-cent sponsorship fee increase paid by UK bank RBS.
All Blacks break with tradition as AIG agrees jersey rights
GLOBAL INSURANCE PROVIDER American International Group (AIG) has signed a five-and-a-half-year sponsorship agreement with the New Zealand Rugby Union (NZRU) – a deal which will see the famous All Blacks j…
BMW replaces Land Rover in RFU shake-up
THE RUGBY FOOTBALL UNION (RFU) signed a four-year partnership with BMW Group UK as the official vehicle partner to take effect from September 2012
O2 extends with RFU through 2015 Rugby World Cup
Telecommunications brand O2 has extended its sponsorship of English Rugby in a four-year deal announced by the Rugby Football Union (RFU) this week
QBE deal steadies RFU ship
INITIALLY SCHEDULED FOR a grand reveal in September, the Rugby Football Union (RFU) unveiled QBE Insurance as its new sponsor, June 14