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Latest Analysis
Virtual Mascot Programme – Kumho Tyre & Tottenham Hotspur
With mascots excluded from stadia after the Premier League's restart in June 2020, Spurs mascot sponsor Kumho Tire pivoted to develop a virtual junior mascots program.
Oppo focused on India-hosted events in new ICC cycle
The International Cricket Council has renewed its global partnership with Chinese smartphone manufacturer Oppo at a rights fee increase of about 19 per cent
ISG starts F1 global betting sponsorship sales with 188Bet deal in Asia
Interregional Sports Group, the global data and betting rights partner of the FIA Formula One World Championship, got its global sales process off to a strong start with a deal in Asia with online betting…
Betfred partners up with Netball World Cup
UK bookmaker Betfred has agreed a sponsorship deal with the 2019 Netball World Cup
Netball Australia freshens up commercial roster with Woolworths partnership
Supermarket chain Woolworths has entered into a partnership with the Netball Australia national governing body.
ANZ transfers support to newly-formed New Zealand netball league
Banking group ANZ has agreed a deal to become the title sponsor of the Netball Elite League, New Zealand’s newly-formed domestic club competition.
ANZ banks Netball World Cup partnership
The ANZ bank has penned a deal to sponsor the 2015 Netball World Cup in Sydney, Australia.