Ice Hockey
Adidas seals NHL partnership
The North American NHL ice hockey league has sealed a long-term partnership with sportswear company Adidas.
DEL’s Düsseldorfer EG secures new main sponsor
Threading solutions provider Völkel has agreed a deal to become the new main sponsor of German Ice Hockey League (DEL) team Düsseldorfer EG.
Minnesota Wild expands with medical partners
NHL ice hockey franchise the Minnesota Wild has opted to expand partnerships with medical institutions Regions Hospital and TRIA Orthopaedic Center.
Lexus nets deal with Dallas sports teams
The North American division of Japanese luxury automotive manufacturer Lexus has agreed a partnership with NBA basketball team Dallas Mavericks, NHL ice hockey team Dallas Stars and their American Airlines Center home arena.
KHL seals commercial partnerships
The Kontinental Hockey League has unveiled a series of commercial partners ahead of the start of the European ice hockey tournament today (Monday).
Bridgestone re-ups on NHL Winter Classic programme
Tyre manufacturer Bridgestone this month increased its commitment to the title sponsorship of the National Hockey League’s Winter Classic as the event continues to grow in profile and scope.
Draft Ops takes to the ice with Anaheim Ducks
Daily fantasy sports company Draft Ops has secured a sponsorship agreement with NHL ice hockey team Anaheim Ducks.
Adidas set to replace Reebok as NHL partner – report
North America’s National Hockey League has agreed a long-term kit deal with sportswear giant Adidas that could allow for teams to display sponsors on their playing jerseys, according to Canadian broadcaster TSN.
CleanWell scrubs up with Washington sports franchises
Cleaning and personal care products company CleanWell has agreed to become an official partner of Monumental Sports & Entertainment and its Washington, D.C. based sports teams.
Hamburg Freezers extend auto partnership
German Ice Hockey League team Hamburg Freezers has extended its partnership with national car dealership Autohaus C. Thomsen.
Yancey’s Fancy partners Buffalo sports properties
New York-based cheese producer Yancey’s Fancy has secured a partnership with NFL American football team Buffalo Bills and NHL ice hockey franchise Buffalo Sabres.
Bridgestone retains grip on NHL Winter Classic
The National Hockey League has agreed a long-term extension to its sponsorship deal with tyre manufacturer Bridgestone in North America.
DEL’s Düsseldorfer EG nets brace of jersey deals
German Ice Hockey League (DEL) team Düsseldorfer EG has agreed jersey sponsorship deals with Russian consulting company Energy Consulting and banking group PSD Bank Rhein-Ruhr.
New York Islanders sign up Draft Ops
Daily fantasy sports website Draft Ops has secured a commercial partnership with NHL ice hockey team New York Islanders and its Barclays Center home arena.
DraftKings extends with NHL’s Kings, partners Staples Center
DraftKings has extended its sponsorship of North American ice hockey franchise Los Angeles Kings, while the fantasy sports games company has also secured a long-term partnership with the NHL team’s Staples Center home.
Barclaycard gets Hamburg Arena rights as O2 retreats
Payment services brand Barclaycard will replace the German arm of the telecommunications brand O2 as the naming rights partner to the Hamburg Arena at the start of July.
German DEL clubs renew main partnerships
Kölner Haie and Schwenninger Wild Wings, which both compete in the Deutsche Eishockey Liga, the top division of ice hockey in Germany, have unveiled extensions with long-term main partners.
New Era: Focusing on sales and authenticity
Apparel company New Era is using its sponsorship of Euroleague Basketball to help its goal of becoming the number one headwear brand in the world.