Ice Hockey
NHL’s Rangers, Madison Square Garden sign snack partner
US high-protein snack company Lenny & Larry’s has entered into a partnership with the New York Rangers and the NHL ice hockey team’s home arena, Madison Square Garden.
Dunkin’ Donuts becomes first major sponsor of NWHL
Coffee and baked goods chain Dunkin’ Donuts has signed on as the first corporate sponsor of the National Women’s Hockey League, a new ice hockey competition in the United States.
Tampa Bay Lightning ships in logistics partner
NHL ice hockey team Tampa Bay Lightning has entered into a partnership with national freight shipping company BlueGrace Logistics.
Minnesota Wild banks partnership
NHL ice hockey franchise the Minnesota Wild has entered into a partnership with US financial services company Associated Bank.
Huawei bolsters sports portfolio with Ottawa Senators deal
Chinese telecommunications company Huawei has signed its latest sports sponsorship deal after agreeing a partnership with NHL ice hockey franchise the Ottawa Senators.
Hy-Vee supports local expansion efforts with Minnesota Wild deal
NHL ice hockey franchise the Minnesota Wild has entered into a multi-year partnership with supermarket chain Hy-Vee.
Ottawa Senators sign analytics partnership with IBM
NHL ice hockey team the Ottawa Senators has agreed a partnership with US technology and consulting corporation IBM.
Capital One banks extension with Washington major league teams
Financial services company Capital One Bank has extended its partnership with NBA basketball franchise the Washington Wizards and NHL ice hockey team the Washington Capitals for the 2015-16 season.
ECHL seals landmark league-wide partnership
North American professional ice hockey league the ECHL has agreed a first-of-its-kind partnership with insurance firm Geico.
Major Energy adds New York Rangers to MSG partnership
The Madison Square Garden Company, the New York-based sports and entertainment firm that oversees the management of some of the US city’s leading sports franchises, has renewed its partnership with Major Energy.
CHL turns up the heat with new partner
The Canadian Hockey League (CHL), which oversees the organisation of the world’s largest development ice hockey competitions, has agreed a three-year partnership with heating and cooling products manufacturer Lennox.
DraftKings targets Canada with Toronto sports partnerships
Daily fantasy sports operator DraftKings has signed a four-year advertising and promotion deal with Maple Leaf Sports and Entertainment, owner of the Toronto Raptors NBA basketball team and Toronto Maple Leafs NHL ice hockey franchise.
Pizza Hut takes a slice of Dallas Sports franchises
International restaurant chain Pizza Hut has agreed partnerships with two major sports franchises in the US city of Dallas, Texas.
Pittsburgh Penguins enhance partnership with banking partner
North American NHL ice hockey franchise the Pittsburgh Penguins has extended its partnership with banking group First Niagara.
Spengler Cup teams up with UPC Cablecom
Ice hockey’s Spengler Cup has partnered with Swiss broadband operator UPC Cablecom ahead of this year’s tournament.
French ice hockey league secures first national partner
French mobile ice rink and equipment supplier Synerglace has struck a deal to become the first-ever national partner of Ligue Magnus, the country’s top division of ice hockey.
AHL secures Essensa partnership
The American Hockey League (AHL), which serves as the development competition for North America’s NHL ice hockey league, has announced a partnership with group purchasing organisation Essensa.
Swedish ice hockey league secures Svenska Spel deal
The Swedish ice hockey league has renewed its sponsorship agreement with Svenska Spel, the state-owned gambling company in the country.