Life insurance company New York Life has announced an extension of its extensive US sports sponsorship portfolio.
NHL ice hockey franchise San Jose Sharks has extended its sponsorship agreement with software and consumer electronics retailer Fry’s Electronics through to 2016.
Ferry company Stena Line has agreed to become the title sponsor of Northern Irish Elite Ice Hockey League team Belfast Giants for a third successive season.
Dorint Hotels and Resorts has agreed a deal to become the official hotel partner of the German Ice Hockey League (DEL).
Maple Leaf Sports and Entertainment, the parent company of NHL ice hockey franchise the Toronto Maple Leafs and NBA basketball team the Toronto Raptors, has agreed a wide-ranging 10-year sponsorship deal with Canadian Tire.
Russia’s Kontinental Hockey League has agreed its first sponsorship deal with a multi-national firm after signing a partnership with PepsiCo.
Federally chartered stock savings bank Flagstar Bank has penned a three year deal to become an official partner to NHL ice hockey team Detroit Red Wings.
The Swiss Ice Hockey Federation has signed up Zurich as an official sponsor through to 2017.
German infrastructure and services company RheinEnergie has agreed to extend its main sponsorship deal with German top-tier Deutsche Eishockey Liga ice hockey team Cologne Sharks to a 15th consecutive year.
The Krombacher brewery has struck a deal to become the new main sponsor of German ice hockey club Iserlohn Roosters.
German software firm SAP has confirmed the terms of its naming rights agreement with the City of San Jose and the San Jose Sharks for the home arena of the National Hockey League franchise.
Wiper blade specialist ANCO Wipers has agreed a deal to become the official wiper blade of the National Hockey League.
Pharmaceutical company Actavis is to become the central sponsor of ice hockey’s European Trophy.
Maple Leaf Sports and Entertainment (MLSE), the owner of several Canadian sports franchises, has unveiled BlackBerry as the official mobile computing partner of NHL ice hockey team the Toronto Maple Leafs, NBA basketball team the Toronto Raptors, and the Toronto Marlies American Hockey League ice hockey team.