Ice Hockey
Hamburg arena naming rights switch from O2 to Barclaycard
Payment services firm Barclaycard has enhanced its portfolio of naming rights partnerships with multi-purpose arenas by taking over the contract for the O2 World facility in Hamburg, Germany.
Thalys on track for 2017 IIHF Worlds
European mainland train operator Thalys has agreed to become an official partner of the International Ice Hockey Federation’s 2017 World Championship.
Etihad Airways teams up with Washington sports franchises
Abu Dhabi airline Etihad Airways has become a legacy partner and the exclusive airline partner of NHL ice hockey team Washington Capitals and NBA and WNBA basketball teams Washington Wizards and Washington Mystics under an agreement with their operating group Monumental Sports & Entertainment.
Discover strikes NHL renewal
US financial services company Discover Financial Services has renewed a partnership with the North American NHL ice hockey league.
Westminster Group gets DEB’s vote
Real estate investment company the Westminster Group has agreed to serve as an official team sponsor of Germany’s national ice hockey team.
Schanner renews with German ice hockey body
Germany-based ice hockey equipment supplier Schanner has extended its partnership with the DEB, the governing body of ice hockey in Germany.
Anaheim Ducks score extension with ActivePDF
ActivePDF, a provider of server-based PDF automation tools, has opted to extend its sponsorship of NHL ice hockey franchise the Anaheim Ducks.
Videotron takes naming rights for new Quebec City arena
Canadian communications group Quebecor has secured the naming rights to the new Quebec City Arena for its Videotron cable and wireless business.
Air Canada gets behind country’s NHL teams
Air Canada has announced a six-year partnership with the country’s teams which compete in ice hockey league the NHL.
U-Vend scoops up NHL partnership
Self-service kiosks company U-Vend has secured a multi-year partnership with North American ice hockey league the NHL.
Samsung secures NHL partnership
Mobile phone manufacturer Samsung has struck a partnership with the NHL North American ice hockey league.
OEHV teams up with Saxoprint ahead of IIHF World Championships
The Austrian Ice Hockey Association (OEHV) has entered into a commercial agreement with online printing company Saxoprint.
NHL teams up with SAP for stats overhaul
The National Hockey League has announced a multi-year North American partnership with SAP, which will result in the German software company revamping its statistical offering for fans.
NHL just the start for GoPro in major sports
Action camera maker GoPro last month signed a half-season official partner deal with the National Hockey League (NHL) as it looks to make major strides in sport.
Sentry Investments partners with MLSE
Canadian asset management company Sentry Investments has signed a three-year partnership with Maple Leaf Sports & Entertainment.
Calanda makes date with Spengler Cup
Swiss beer brand Calanda has reached a deal to serve as a gold partner of the Spengler Cup ice hockey competition under a multi-year deal.
DraftKings: Expanding portfolio to support brand growth
Brand awareness and access to teams are key drivers in sponsorship for the US fantasy sports gaming brand DraftKings.
GoPro seals partnership for NHL events
Camera equipment provider GoPro has struck a partnership with the NHL North American ice hockey league and the NHL Players’ Association.