Ice Hockey
MLSE launches long-term Canadian Tire partnership
Maple Leaf Sports and Entertainment, the parent company of NHL ice hockey franchise the Toronto Maple Leafs and NBA basketball team the Toronto Raptors, has agreed a wide-ranging 10-year sponsorship deal with Canadian Tire.
KHL signs landmark PepsiCo deal
Russia’s Kontinental Hockey League has agreed its first sponsorship deal with a multi-national firm after signing a partnership with PepsiCo.
Flagstar Bank takes flight with Red Wings
Federally chartered stock savings bank Flagstar Bank has penned a three year deal to become an official partner to NHL ice hockey team Detroit Red Wings.
Zurich backs Swiss ice hockey
The Swiss Ice Hockey Federation has signed up Zurich as an official sponsor through to 2017.
RheinEnergie extends Sharks deal
German infrastructure and services company RheinEnergie has agreed to extend its main sponsorship deal with German top-tier Deutsche Eishockey Liga ice hockey team Cologne Sharks to a 15th consecutive year.
Roosters in new Krombacher deal
The Krombacher brewery has struck a deal to become the new main sponsor of German ice hockey club Iserlohn Roosters.
SAP confirmed as Sharks naming rights partner
German software firm SAP has confirmed the terms of its naming rights agreement with the City of San Jose and the San Jose Sharks for the home arena of the National Hockey League franchise.
NHL has clear vision with ANCO Wipers deal
Wiper blade specialist ANCO Wipers has agreed a deal to become the official wiper blade of the National Hockey League.
Actavis takes to the ice with European Trophy
Pharmaceutical company Actavis is to become the central sponsor of ice hockey’s European Trophy.
BlackBerry pens deal with MLSE teams
Maple Leaf Sports and Entertainment (MLSE), the owner of several Canadian sports franchises, has unveiled BlackBerry as the official mobile computing partner of NHL ice hockey team the Toronto Maple Leafs, NBA basketball team the Toronto Raptors, and the Toronto Marlies American Hockey League ice hockey team.
Senators secure new arena naming rights partner
Canadian Tire Corporation and Senators Sports & Entertainment, owners of the NHL's Ottawa Senators, have announced a strategic partnership that will result in the renaming of the team’s home arena to Canadian Tire Centre.
Budweiser and NHLPA toast Canadian deal
Budweiser and the National Hockey League Players’ Association (NHLPA) have agreed a new multi-season partnership to help bring fans closer to the sport and its players.
San Jose’s ‘Shark Tank’ set to switch from HP to SAP
The City of San Jose is set to agree a new five-year naming rights deal with SAP for the home arena of the NHL's Sharks.
ITT launched for rights to new European ice hockey competition
The International Ice Hockey Federation has issued an invitation-to-tender for the commercial rights to a new European club competition, which aims to launch in 2014.
Sportsman extends contract with Austrian ice hockey league
The Austrian Erste Bank Eishockey Liga (EHL) has agreed a three-year extension to its exclusive broadcast rights deal with the Sportsman Media Group.