Cycling
Continental adds Vuelta to cycling portfolio
German tyre manufacturer Continental has agreed a deal to sponsor the Vuelta a España cycling event.
Bianchi signs up with Women’s WorldTour team
Racing bikes manufacturer Bianchi has entered into a new partnership with Team Eurotarget Vitasana of the UCI Women’s WorldTour.
OVO Energy extends commitment to UK cycling showpieces
UK energy supplier OVO Energy has extended its title sponsorship of the Tour of Britain and Women’s Tour, while it has extended its backing of British cycling to cover the Tour Series.
Santini backs returning Deutschland Tour
Italian sportswear manufacturer Santini has agreed a kit partnership with the Deutschland Tour cycling event.
Team Sunweb links up with Samsung
German UCI WorldTour cycling outfit Team Sunweb has entered into a partnership with consumer electronics company Samsung.
UCI WorldTour team brings in new title sponsor
UCI WorldTour cycling team Orica-Scott will be known as Mitchelton-Scott from next year after a naming-rights deal was signed with Australian winery Mitchelton.
Trek expands cycling portfolio with title sponsorship of women’s team
US bicycle manufacturer Trek has upgraded its partnership with Drops Cycling Team to become a title sponsor of the Women’s WorldTour outfit.
Groupama joins FDJ as sponsor of French UCI WorldTour team
French insurance firm Groupama has been named as a co-major sponsor of UCI WorldTour cycling team FDJ.
Continental steps up cycling commitment with Tour de France sponsorship
German tyre manufacturer Continental has been named as an official partner of the Tour de France cycling event.
Women’s WorldTour powerhouse renews with title sponsors
Women’s WorldTour outfit Boels-Dolmans Cycling Team has extended partnerships with its title sponsors, equipment rental company Boels Rental and Dolmans Landscaping Group.
Mercedes-Benz signs top-tier partnership with UCI
The Mercedes-Benz Vans division of German automotive manufacturer Mercedes-Benz has agreed a deal to become the main sponsor of the International Cycling Union’s (UCI) mountain bike discipline.
Team Sky links up with Henri Lloyd
UCI WorldTour cycling outfit Team Sky has signed a new partnership with British clothing brand Henri Lloyd.
Santini adds Trek-Segafredo to cycling portfolio
UCI WorldTour cycling team Trek-Segafredo has entered into a partnership with Italian sportswear manufacturer Santini.
Team Sunweb renews with Renson
German UCI WorldTour cycling outfit Team Sunweb has signed a three-year extension to its partnership with ventilation and solar shading products manufacturer Renson.
Cannondale-Drapac ride on with EF backing
Global education company EF Education First has agreed a naming-rights partnership with Cannondale-Drapac in a move that secures the long-term future of the UCI WorldTour cycling team.
Castelli returns to back Giro d’Italia
Italian sportswear firm Castelli has reached an agreement to supply kit for the next four editions of the Giro d’Italia cycling event.
Road cycling sponsorship market worth €397m p.a.
Research by Sports Sponsorship Insider into road cycling sponsorships across 27 UCI World Tour teams, the three Grand Tour events, 37 UCI World Tour events and UCI central properties, values the market at €397m per year.
Renfe to support Vuelta
Spanish state-owned train and freight operator Renfe has struck a deal to sponsor the 2017 edition of La Vuelta a España.