German UCI WorldTour cycling outfit Team Sunweb has signed a three-year extension to its partnership with ventilation and solar shading products manufacturer Renson.
The new deal will grant Renson, a Belgian company, continued exposure on Team Sunweb’s kit.
As part of the agreement, Renson will introduce Team Sunweb’s ‘Keep Challenging’ approach to the next generation of Belgian cyclists in a move designed to support the development of the sport in its home country.
Renson chief executive Paul Renson said: “Team Sunweb’s ‘Keep Challenging’ philosophy is the ultimate approach to achieving optimum results as a team, but also as an organisation through constantly pushing the boundaries and challenging the current standards, as well as the continued search to get the maximum out of the collective of people who form the team.
“This approach is a great example for sport and also for other industries. We’re very keen to partner with this team, but especially with their vision, as it closely aligns with how we want to grow our company.”