Cycling
BMC switches UCI WorldTour allegiance to Dimension Data
CCC steps up to become new title sponsor of BMC Racing
Hansgrohe extends title sponsorship of UCI WorldTour team
Bathroom appliances manufacturer Hansgrohe has renewed its title sponsorship of German UCI WorldTour cycling team Bora-Hansgrohe.
Vuelta extends with green-focused partner
Spanish recycling and sustainability company Ecovidrio has renewed its sponsorship of the Vuelta a España cycling event.
Adecco partners with Tour de France
French employment agency network Adecco has entered into a partnership with the Tour de France cycling event.
Carrefour to end major sports sponsorships
French supermarket chain Carrefour has opted to end its sponsorship of the French Football Federation and the Tour de France cycling event from next year.
Hammer Series lands apparel partner
Cycling’s Hammer Series has signed an apparel partnership with sportswear manufacturer Jakroo.
Amgen renews title sponsorship of Tour of California
US biopharmaceutical company Amgen has extended a title sponsorship agreement with the Tour of California cycling race.
Cofidis extends title sponsorship of cycling team
French financial services company Cofidis has renewed its long-running sponsorship of the Cofidis Solutions Crédits UCI Pro-Continental cycling team.
Team Sunweb secures future as sponsor commits long-term
Online holiday tour operator Sunweb has renewed its title sponsorship of UCI WorldTour cycling outfit Team Sunweb for an “indefinite amount of time”.
The Vélo Series: Interview with Jon Ridgeon, executive chairman, Active CSM Sport & Entertainment
Continental completes Grand Tour set with Giro d’Italia deal
German tyre manufacturer Continental has agreed a three-year deal to sponsor the Giro d’Italia cycling event.
Bora renews title sponsorship of UCI WorldTour team
UCI WorldTour cycling team Bora-Hansgrohe has extended its title sponsorship agreement with Bora, a German manufacturer of cooking surfaces and extractors.
Spar signs first cycling partnership with Team Dimension Data
Convenience store chain Spar International has signed up as a sponsor of UCI WorldTour cycling outfit Team Dimension Data for Qhubeka.
LCL extends commitment to Tour de France’s yellow jersey
French financial services company LCL has renewed its long-running partnership with the Tour de France, through which it sponsors the cycling race’s iconic yellow jersey.
Giro d’Italia signs up logistics partner
Transport and logistics company Fercam has agreed a deal to sponsor the Giro d’Italia cycling race.
Cofidis adds WorldTour events to Spanish cycling portfolio
French financial services company Cofidis has strengthened its commitment to Spanish cycling by agreeing a new deal to sponsor three of the country’s UCI WorldTour races in 2018.
Skoda signs up as main sponsor of Deutschland Tour
Czech automotive manufacturer Skoda has been unveiled as the main sponsor of cycling’s Deutschland Tour.