US bicycle manufacturer Trek has upgraded its partnership with Drops Cycling Team to become a title sponsor of the Women’s WorldTour outfit.
As part of the agreement, the British team will be known as Trek-Drops for the 2018 season. Trek will share title sponsorship rights with printing company Drops.
Trek has supported Drops since the team's launch in 2015, and its branding will now feature on riders’ jerseys.
Team manager Tom Varney said: “Our continued partnership with Trek is extremely exciting. We’ve always had a good relationship with the brand, and this next step will allow the team to continue to increase in stature and performance in the field of professional women’s road racing.”
Trek is also the co-title sponsor of the Trek-Segafredo men’s WorldTour team.