Cycling
Content to the fore as Cannondale-Drapac teams up with Oath
UCI WorldTour cycling team Cannondale-Drapac has signed a partnership with US digital media company Oath.
Mavic extends Tour de France support
Bike equipment manufacturer Mavic has renewed its sponsorship of the Tour de France cycling event.
Ford retains Team Sky as its top European property
Title sponsor extends with Tour Down Under
Energy company Santos has agreed a deal to continue as the title sponsor of Australian UCI WorldTour cycling race, the Tour Down Under.
UAE Team Emirates banks FAB deal ahead of Tour de France
UCI WorldTour cycling outfit UAE Team Emirates has agreed a jersey sponsorship deal with First Abu Dhabi Bank (FAB) ahead of the start of the 2017 Tour de France.
FDJ adds Tour de France to cycling portfolio
French gaming operator Francaise des Jeux (FDJ) has become an official sponsor of the Tour de France for the first time as the 2017 edition of cycling’s ‘Grand Tour’ event prepares to launch on Saturday.
Bostik upgrades Tour de France partnership
Honda renews with Giro d’Italia after strong sales in Italy
Japanese car manufacturer Honda has agreed a second consecutive one-year deal with cycling’s Giro d’Italia, having enjoyed strong sales in the country last year, following four years of poor sales.
Honda extends backing of Giro d’Italia
Giro d’Italia sparks controversy with new Pirelli-backed competition
Krys extends Tour de France jersey sponsorship
Tour of Britain secures OVO Energy as title sponsor
Segafredo Zanetti takes Giro d’Italia jersey sponsorship rights
Trek-Segafredo extends with CA Technologies
Sponsorship of international federations and national governing bodies
For 2017, we have researched over 800 deals, 41 sports and 11 selected markets to map out the sponsorship landscape of international federations and national governing bodies.
Emirates boost for WorldTour team’s top three ambitions
Dubai-based airline Emirates has made its first sponsorship investment in professional cycling by signing a four-year deal as co-title sponsor of the WorldTour cycling team formerly known as Lampre-Merida.