Cycling

UCI WorldTour cycling team Cannondale-Drapac has signed a partnership with US digital media company Oath.

Bike equipment manufacturer Mavic has renewed its sponsorship of the Tour de France cycling event.

Carmaker Ford has renewed its agreement with road cycling’s Team Sky for another two years, keeping the UCI WorldTour team as its leading European sponsorship property.

Energy company Santos has agreed a deal to continue as the title sponsor of Australian UCI WorldTour cycling race, the Tour Down Under.

UCI WorldTour cycling outfit UAE Team Emirates has agreed a jersey sponsorship deal with First Abu Dhabi Bank (FAB) ahead of the start of the 2017 Tour de France.

French gaming operator Francaise des Jeux (FDJ) has become an official sponsor of the Tour de France for the first time as the 2017 edition of cycling’s ‘Grand Tour’ event prepares to launch on Saturday.

Adhesive products manufacturer Bostik has upgraded its partnership with the Tour de France under a new two-year deal with the cycling ‘Grand Tour’ event.

Japanese car manufacturer Honda has agreed a second consecutive one-year deal with cycling’s Giro d’Italia, having enjoyed strong sales in the country last year, following four years of poor sales.

Japanese automotive manufacturer Honda has extended its partnership with the Giro d’Italia for the 2017 edition of the cycling race, which began today (Friday).

Giro d’Italia organiser RCS Sport has sparked controversy with the introduction of a new prize category backed by Italian tyre manufacturer Pirelli for this year’s 100th edition of the cycling showpiece.

Opticians chain Krys has extended its partnership with the Tour de France cycling event.

UK energy supply company OVO Energy has struck a deal to serve as title sponsor of the Tour of Britain, while sports apparel manufacturer Dare 2b and alcohol-free wine brand Eisberg have extended deals with the series of cycling events.

Italian coffee brand Segafredo Zanetti has upgraded its partnership with the Giro d’Italia to take on sponsorship rights to the cycling race’s points classification jersey.

UCI WorldTour cycling team Trek-Segafredo has extended its partnership with software company CA Technologies.

For 2017, we have researched over 800 deals, 41 sports and 11 selected markets to map out the sponsorship landscape of international federations and national governing bodies.

Dubai-based airline Emirates has made its first sponsorship investment in professional cycling by signing a four-year deal as co-title sponsor of the WorldTour cycling team formerly known as Lampre-Merida.

Czech automotive manufacturer Skoda has agreed to extend its partnership with the Tour of Britain cycling event.

Swiss cycling apparel brand Assos has entered into a partnership with the Tour of California UCI WorldTour cycling race.