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Luxury carmaker Cadillac is aiming to create a strong lifestyle brand using golf event sponsorship and creative marketing strategies.
Danish shoe manufacturer Ecco is looking to golf for additional retail opportunities, Jesper Thuen, global marketing manager at Ecco, told Sports Sponsorship Insider.
For 2017, we have researched over 710 deals across 38 countries and covering 88 rights fees to map out the sponsorship landscape of golf.