Arya Premier, a Malaysia-based events and business development company, has signed up as title sponsor of Le Tour de Femina, a UCI-sanctioned women's cycle race taking place from November 16 to 21 in Malaysia
French financial services company Cofidis has agreed a three-year extension to its partnership with ‘Grand Tour’ cycling event the Vuelta a España.
The UK division of banking group HSBC has been unveiled as a sponsor of this year’s edition of the International Cycling Union’s (UCI) Road World Championships, which will be held in the English county of …
Beer brand Ambar has agreed a deal to become the official beer of Spanish cycling race La Vuelta, as well as the women’s race, the Ceratizit Madrid Challenge.
Vehicle rental company Europcar has extended its Official Supplier partnership with Spain’s La Vuelta Grand Tour cycling race for another year.
The inaugural Women’s Tour of Scotland cycling event has signed its final partnership with Scottish car retailer Arnold Clark.
Communications technology provider Motorola Solutions has signed up as a sponsor of the inaugural Women’s Tour of Scotland cycling event.
French sausage brand Cochonou has renewed its partnership with the Tour de France for another six years, until 2025
Cycling apparel and equipment retailer Sigma Sports has agreed a partnership with the 2019 Road World Championships, which take place in the English county of Yorkshire from September 22-29
To redress the gender imbalance in cycling, in 2018, Škoda UK decided to use its voice within the sport to start a long overdue conversation about the gender gap in professional cycling.
Tyre company Continental opted to upgrade to a premium stage finish sponsorship package at this year’s Tour de France
Spanish telco Telefónica has renewed its title sponsorship of the Team Movistar UCI World Tour outfit from 2019 to 2021. Telefónica will pay between €12m ($13.5m)
Supermarket chain Carrefour has extended its main sponsorship of Spain’s La Vuelta grand tour cycling race for two more years.
Belgium's national lottery, Nationale Loterij, and sealants and adhesives brand Soudal have extended their title sponsorship deals with the Belgian UCI WorldTour cycling team
Spanish food brand Fragata Olives has extended its partnership with Unipublic, organiser of Spain’s La Vuelta cycling tour.
Technology brand NTT, formerly known as Dimension Data, has renewed its data provider agreement with Amaury Sport Organisation, the organiser of the Tour de France
French financial services company AG2R La Mondiale has extended its status as one of the longest-serving sponsors in the professional cycling peloton by renewing title sponsorship of the eponymous UCI…
Spanish insurance company Caser has agreed a deal to sponsor the Vuelta a España cycling event.
Dijon mustard producer Amora has agreed a partnership with the Tour de France
Bicycle brand Specialized has extended its partnership with UCI WorldTour team Bora-Hansgrohe for two more years, from 2020 to 2021.
Online training and racing platform Zwift has agreed a deal to sponsor the Giro d’Italia cycling race.
Smart trainer and indoor cycling brand Wahoo has renewed its partnership with Team Ineos, the successor to the hugely successful Team Sky
Japanese car brand Toyota has signed major deals with the Pan American Games and Giro d’Italia, Italy’s biggest cycle event.
Japanese manufacturing brand Yamaha has signed a new partnership with the Tour de France and other leading cycling events staged by organiser Amaury Sport Organisation
UCI WorldTour cycling outfit Team Sky has agreed a deal for UK petrochemicals manufacturer Ineos to become its new title sponsor, according to multiple reports
Italian cycling apparel brand Santini Cycle Wear has extended its sponsorship of the UCI with the addition of the UCI Women’s WorldTour for two more years until 2020.
Team Dimension Data for Qhubeka, the International Cycling Union’s (UCI) only African World Tour team, has announced a partnership with car manufacturer Mercedes-Benz.
Carmaker Škoda has extended its role as Official Main Partner and Vehicle Partner of the Tour de France, from 2019 to 2023.
The cycling industry view that Team Sky is too good to go without a new main sponsor appears to have been confirmed by one of Team Sky's sports directors
GPS technology brand Garmin International will sponsor 11 professional cycling teams for 2019, including a new deal with UCI World Tour outift Team Sky
The head of sponsorship at UCI World Tour outfit Team Movistar believes the future of rival Team Sky is secure, despite the failure of recent sponsorship talks
German tyre manufacturer Continental has upgraded its association with the Tour de France by becoming a main partner of the cycling showpiece for its 2019 edition
Australian oil and gas producer Santos has extended its naming rights sponsorship of road cycling’s Tour Down Under for another three years.
Tyre brand Continental has upgraded its main sponsorship of the Vuelta a España to include title rights to the ‘Most Combative Rider’ award for each stage of the cycling race.
Amaury Sports Organisation, owner of the Tour de France, has opened up new geo-localised sponsorship opportunities for the cycling ‘Grand Tour’.
US tech company Cylance has signed as the co-title sponsor of the UCI women's cycling team, formerly known as Valcar-PBM, for the 2019 season.