Cricket

Information technology company Azur Global has agreed a deal to become an official partner of the new Cricket All-Stars Series.

Cable manufacturer BRB has been named title sponsor of the Bangladesh Premier League for the return of the Twenty20 competition later this month.

Japanese car brand Nissan has made its first significant move into cricket as a Global Partner of the International Cricket Council in an eight-year deal, from 2015 to 2023.

Cricket Australia’s Twenty20 competition the Big Bash League (BBL) has sealed partnerships with icy treat Zooper Dooper, Warner Bros. Pictures and Warner Bros. Movie World.

English county cricket club Essex has extended its partnership with main sponsor Amlin.

Australian Big Bash League cricket franchise the Melbourne Stars has named its principal and co-major partners for the upcoming 2015-16 season.

The Board of Control for Cricket in India has formally confirmed Vivo as the new title sponsor of the Indian Premier League after the Chinese mobile telecommunications firm supplied a bank guarantee to the governing body.

The Board of Control for Cricket in India has said Chinese mobile telecommunications firm Vivo Mobile will become the new title sponsor of Twenty20 competition the Indian Premier League, while US sportswear giant Nike has extended its contract as the official apparel partner of the Indian national team.

Japanese automotive company Nissan has made its first significant venture into the cricket market by agreeing an eight-year deal with the International Cricket Council.

Sri Lanka Cricket, the governing body for the sport in the country, has agreed a partnership with healthcare service provider Nawaloka Hospitals.

The Indian Premier League is set to have a new title sponsor next season with US multinational food and beverage corporation PepsiCo keen to end its current deal with the Twenty20 cricket competition, according to multiple reports.

Cape Town’s Newlands Cricket Ground is set to receive a new moniker after the Western Province Cricket Association struck a naming rights partnership with cement supplier PPC.

The Sunfoil Dolphins cricket franchise, which competes in the South African Sunfoil Series, has signed an associate sponsorship deal with Hollywoodbets, a sports betting provider and bookmaker.

The Board of Control for Cricket in India has agreed a one-year partnership with Air India.

Mining company BHP Billiton has secured naming rights for the sporting precinct at the new Perth Stadium in Australia.

Competition from e-commerce and mobile phone sector companies in India has reinvigorated the value of domestic cricket properties, which struggled last year to meet the expectations of rights holders.

Energy efficiency company Hanley Energy has reached an agreement to become the primary sponsor of the Irish national cricket team.