Cricket
Sussex renews deal with shirt sponsor
English County Championship cricket club Sussex has extended its shirt sponsorship deal with adhesive tape converter company Parafix.
Brisbane Heat renews with major sponsor
Australian Big Bash League Twenty20 cricket team the Brisbane Heat has extended its kit sponsorship deal with home appliances manufacturer Betta Home Living.
Rebel extends title sponsorship of Women’s Big Bash
Sports retail store chain Rebel has renewed its title sponsorship of Australian Twenty20 cricket competition the Women’s Big Bash League.
T10 Cricket League lands Indian title sponsor for inaugural event
Indian conglomerate Heera Group has signed on as title sponsor of the T10 Cricket League, a new franchise-based competition that is set to launch in the United Arab Emirates next week.
Sydney Sixers sign new kit sponsor
Australian Big Bash League Twenty20 cricket team the Sydney Sixers has agreed a kit sponsorship deal with Japanese tyre manufacturer Toyo Tires.
Hublot partners with Cricket Australia for Ashes summer
Swiss watchmaker Hublot has agreed a deal to sponsor the Cricket Australia national governing body.
Cricket Australia renews Toyota partnership
Japanese automotive manufacturer Toyota has extended its partnership with the Cricket Australia national governing body.
Turkish Airlines extends backing of Cricket Ireland
Turkish Airlines has renewed its partnership with the Cricket Ireland national governing body.
Wrigley steps up Big Bash backing
Chewing gum brand Wrigley has upgraded its sponsorship of the Big Bash League to become a an official partner of the Australian Twenty20 cricket competition.
Big Bash renews with Nickelodeon
Australia’s Big Bash League Twenty20 cricket tournament has renewed its partnership with children’s entertainment brand Nickelodeon.
Ram returns to back South Africa’s T20 Challenge
Courier service Ram has agreed a deal with Cricket South Africa to become the title sponsor of the body’s T20 Challenge competition.
Adelaide Strikers dial up Vodafone as kit sponsor
Australian Big Bash League Twenty20 cricket team the Adelaide Strikers has agreed a sponsorship deal with telecommunications company Vodafone.
Specsavers teams up with Cricket Australia
Opticians chain Specsavers has entered into a partnership with the Cricket Australia national governing body.
Royal London extends ECB partnership
Insurance company Royal London has renewed its partnership with the England and Wales Cricket Board, through which it will retain title sponsorship rights to men’s and women’s domestic and international one-day cricket.
Worcestershire signs naming-rights deal for New Road
English county cricket club Worcestershire has agreed a naming-rights deal for its New Road stadium with financial services company Blackfinch Investments.
Gillette backs ODI, T20 cricket in Australia
Personal care brand Gillette has entered into a partnership with Cricket Australia, through which it will take on naming rights to the men’s team’s one-day international and Twenty20 series.
New Zealand Cricket signs Hertz partnership
Car rental firm Hertz has agreed a sponsorship deal with the New Zealand Cricket national governing body.
Hobart Hurricanes sign new major sponsor
Australian Big Bash League cricket team the Hobart Hurricanes has named salmon farming company Tassal as a co-major sponsor ahead of the 2017-18 season of the Twenty20 competition.