Japanese automotive manufacturer Toyota has extended its partnership with the Cricket Australia national governing body.
The new four-year deal will run until 2021, with Toyota to take on naming rights to the Australian Country Cricket Championships, an annual regional tournament, as part of the extended agreement.
Toyota will also continue its Toyota Good for Cricket Raffle, which has raised Aus$1.7m (€1.1m/$1.3m) for local cricket clubs since it was launched in 2012. The deal also includes continued sponsorship of each of Australia’s state cricket associations and the Big Bash League Twenty20 competition as part of an overarching agreement that runs from club cricket all the way up to the men’s national team.
Ben Amarfio, Cricket Australia’s general manager of broadcasting, digital media and commercial, said: “We are very grateful for the support Toyota provides at various levels of the Australian cricket pathway, and we are looking forward to working with them to deliver their objectives of assisting cricket at a community level. Toyota’s support is having a very real impact with our grassroots clubs and teams.
“This renewal marks the fourth partnership renewal, to complement the eight new partners, over the last 12 months for CA and is yet another demonstration of the value cricket offers to Australian commercial partners.”
Toyota first partnered with Cricket Australia in 2012.