Royal London extends ECB partnership

Insurance company Royal London has renewed its partnership with the England and Wales Cricket Board, through which it will retain title sponsorship rights to men’s and women’s domestic and international one-day cricket.
The new two-year agreement will run until the end of the 2019 season.
Royal London will continue to sponsor all of England’s home one-day internationals and the 50-over domestic One-Day Cup as part of the extended agreement.
The partnership covers next summer’s five-match one-day series against Australia and a three-match series against India.
The agreement also covers women’s one-day cricket and the ECB’s age-group competitions at recreational level. Royal London will benefit from access to England players, in-ground advertising and corporate hospitality as part of the deal.

Emma Hill, group head of brand and sponsorship for Royal London, said: “Our initial partnership with the ECB began at an important time in the company’s history as we re-launched the Royal London brand.
“Owing to a very successful four years of cricket sponsorship, we’re thrilled to be committing to the sport for another two years as we continue on our brand building journey.”

Royal London has been an ECB sponsor since 2014.