Cricket
KFC extends as Big Bash title sponsor
Fast food restaurant chain KFC has renewed its title sponsorship of Australia’s Big Bash League Twenty20 cricket competition.
Qantas enhances Cricket Australia ties with new shirt deal
Cricket Australia has enhanced its partnership with Qantas in a deal that will see the airline become the shirt sponsor of the men’s team for the upcoming 2017-18 season, which includes the showpiece Ashes series against England.
Cricket Australia signs Mastercard partnership
The Australian division of global payment services provider Mastercard has agreed a sponsorship deal with Cricket Australia.
Sydney Thunder extends with shirt sponsor
Australian display home organisation HomeWorld has extended its partnership with domestic Big Bash League cricket team Sydney Thunder.
South Africa’s Dolphins extend with title sponsor
South African sports betting operator HollywoodBets has renewed its sponsorship of the Dolphins domestic cricket franchise.
Cricket South Africa renews Momentum partnership
Financial services company Momentum has extended its partnership with Cricket South Africa.
ECB signs up Rubicon, extends with Kia
The England and Wales Cricket Board has agreed a sponsorship deal with soft drinks manufacturer Rubicon and extended its partnership with Korean automotive manufacturer Kia Motors.
JLT takes on Sheffield Shield rights under extended Cricket Australia deal
Insurance provider JLT Australia has renewed its partnership with the Cricket Australia national governing body.
Cricket Australia signs Magellan as new Test series partner
Magellan Financial Group has entered into a partnership with Cricket Australia, through which it will serve as the new naming-rights sponsor of the national team’s domestic Test series.
Warwickshire extends with kit partner
English County Championship cricket club Warwickshire has opted to extend its partnership with sporting goods manufacturer PlayerLayer.
Powerade backs Caribbean Premier League
Coca-Cola Company-owned isotonic drinks brand Powerade has been named as the official hydration sponsor of this year’s edition of the Caribbean Premier League Twenty20 cricket competition.
Sri Lanka Cricket teams up with Coca-Cola
Soft drinks manufacturer Coca-Cola has entered into a partnership with the Sri Lanka Cricket national governing body.
Cricket: Top five cricket properties generate €190m in 2017
The combined annual sponsorship income generated by the International Cricket Council (ICC), the three cricket national bodies of England, India and Australia, and the world’s most valuable domestic competition, the Indian Premier League, is worth around €190m ($217.5m) in 2017, according to research by Sports Sponsorship Insider.
Gloucestershire extends with T20 shirt sponsor
English County Championship cricket club Gloucestershire has extended a shirt sponsorship deal with UK-based insurance broker Brightside Insurance Group.
Birmingham Airport teams up with Warwickshire
English County Championship cricket club Warwickshire has entered into a partnership with Birmingham Airport.
Warwickshire signs up Unibet as first betting partner
Online gambling operator Unibet has agreed a deal to become the first official betting partner of English County Championship cricket club Warwickshire.
Bookmaker signs on as title sponsor of Cape Cobras
South African online bookmaker World Sports Betting has agreed a three-year deal to become title sponsor of domestic cricket franchise the Cape Cobras
Addison Lee takes digital-first approach with Lord’s agreement
Marylebone Cricket Club, which operates Lord’s cricket ground in London, has sealed a digital partnership with car service company Addison Lee.