Hublot partners with Cricket Australia for Ashes summer

Swiss watchmaker Hublot has agreed a deal to sponsor the Cricket Australia national governing body.

The deal covers the 2017-18 summer cricket season, which includes the Ashes series against England that began last week.

As part of the agreement, Hublot will produce 32 limited-edition Classic Fusion Ashes Watches.

Hublot will also receive rights to the countdown clock on in-stadium signage. The clock is used to count down to the start of the coin toss and each session during matches.

In addition, Hublot will be a presenting partner of one of the awards at the Allan Border Medal, Australian cricket’s premier awards event.

Hublot is also a partner of the International Cricket Council (ICC), while the company holds a brand ambassador agreement with former Australian cricket captain Michael Clarke.